Enterprise Marketing Manager

TCP Software

Enterprise Marketing Manager driving revenue growth through strategic marketing programs in a SaaS company. Collaborating with sales teams on account-based marketing initiatives.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and Execute ABM Campaigns: Design and implement personalized, multi-channel ABM campaigns targeting high-value enterprise accounts in coordination with sales and product teams.
Collaborate with Sales: Work with the enterprise sales team to identify target accounts, understand sales goals, and drive alignment between marketing and sales strategies.
Lead Nurture & Pipeline Acceleration: Create content, offers, and messaging to engage and nurture key decision-makers at target accounts, driving them through the sales funnel and accelerating the buying process.
Marketing Program Management: Oversee the creation and execution of demand generation programs (webinars, email campaigns, digital ads, etc.) aimed at building awareness and generating qualified leads.
Measure & Optimize Campaigns: Track performance metrics (pipeline generation, engagement rates, conversion rates), analyze campaign effectiveness, and optimize based on data to maximize ROI.
Cross-functional Collaboration: Partner with product marketing, content, operations, and external vendors to ensure timely and impactful delivery of marketing assets.
Marketing Technology & Tools: Leverage marketing automation platforms (e.g., Marketo, DemandBase) and CRM systems (e.g., Salesforce) to drive effective targeting, reporting, and execution.

Requirements

What you’ll need

3-5 years of B2B marketing experience, preferably in SaaS or technology companies, with a focus on enterprise marketing and pipeline generation.
Proven experience in designing and executing ABM strategies that drive engagement and revenue within large, complex organizations.
Demonstrated success in working closely with sales teams to drive pipeline, enhance lead quality, and improve overall marketing-sales alignment.
Ability to develop and manage multiple marketing initiatives simultaneously, with strong attention to detail and deadlines.
Comfort with data analysis, reporting, and optimizing campaigns based on key performance indicators (KPIs).
Hands-on experience with marketing automation platforms (e.g., Marketo, DemandBase) and CRM systems (e.g., Salesforce).
Ability to craft compelling messages for diverse audiences and work effectively across departments and levels of the organization.
A collaborative mindset and proven ability to work in a fast-paced, dynamic environment with cross-functional teams.
You balance right-brain creativity with left-brain analytical thinking
You have a growth mindset and embrace constructive feedback about your work
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Travel up to 10%

Benefits

Comp & perks

Competitive salary plus uncapped commission
20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
8 hours to volunteer and impact the community
Comprehensive benefits (Health/Dental/Vision/ 401K)
The work/life set up you need to be successful.
Employee Choice Benefit

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ABM strategiesdemand generationdata analysiscampaign optimizationcontent creationpipeline generationlead nurturingperformance metricsmulti-channel marketingmarketing initiatives management

Soft Skills

collaborationattention to detailcreativityanalytical thinkingcommunicationadaptabilitygrowth mindsettime managementproblem-solvinginterpersonal skills