Enterprise Sales Director
TraceAir Technologies
Tableau
Marketing Operations Manager
Tacton
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteSalary
💰 $114,000 - $158,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Build and continuously refine multi-touch attribution models (first-touch, last-touch, and beyond).
- Ensure accurate tracking of all marketing channels (paid search, paid social, organic, events, referral, email, partner, etc.) with deep, granular data.
- Maintain high data hygiene across UTMs, source/medium, and campaign tags.
- Deliver full-funnel performance reporting across campaigns.
- Provide ROI analysis to guide strategic marketing investments.
- Own and manage the marketing CRM (HubSpot, Salesforce, 6Sense, LinkedIn, Google Analytics, etc.) to ensure accurate attribution, lifecycle tracking, and lead flow.
- Partner with Sales Operations to align on lead management, scoring, and routing rules.
- Act as super admin for the entire marketing technology stack (CRM, MAP, web analytics, ABM, attribution tools, etc.).
- Identify gaps, redundancies, and opportunities within the stack.
- Lead integrations between platforms (e.g., Salesforce ↔ HubSpot ↔ Attribution tools ↔ Web analytics).
- Partner with the CMO and Demand Generation leadership to forecast pipeline and revenue contribution from marketing.
- Support preparation of board decks, QBRs, and C-level reports.
- Deliver actionable dashboards and insights for sales, leadership, and finance.
Requirements
- 6+ years in a marketing operations or revenue operations role, ideally in B2B SaaS or manufacturing tech.
- Deep expertise in multi-channel attribution models and marketing analytics.
- Proven experience managing CRM and MAP systems (preferably Salesforce and HubSpot).
- Familiarity with attribution/reporting tools (e.g., Bizible, Dreamdata, GA4, Looker, Tableau).
- Strong background in martech stack strategy and integrations (HubSpot, Salesforce, 6sense, Gong, etc.).
- Highly analytical and metrics-driven, with strong project management skills.
- Excellent communication skills, with the ability to explain technical concepts to senior stakeholders.
- Bonus: Experience preparing marketing reports for investors or boards.
