Climb Channel Solutions NA

Senior Marketing Manager

Climb Channel Solutions NA

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

CloudCyber SecurityTableau

About the role

  • Act as the first point of contact for Fastpath marketing.
  • Define the global Fastpath marketing strategy and model the revenue waterfall to set lead and pipeline targets.
  • Drive the annual and quarterly marketing planning process, aligning with marketing leadership, VP Fastpath Sales, VP Sales Development and Senior Director Fastpath Alliances to prioritize programs and budgets.
  • Present the plan and progress to senior marketing and sales leadership.
  • Act as the single point of contact for partner marketing initiatives, removing roadblocks and ensuring alignment.
  • Work with the Strategic Alliances and Partner Marketing teams to develop joint marketing strategies that promote our combined value proposition, developing messaging and go-to-market plans to accelerate pipeline, and create and curate marketing collateral, content, and resources that support partner marketing initiatives.
  • Work with the Partner Marketing team to engage the partner ecosystem with effective communications and events.
  • Work directly with selected alliance partners to execute co-marketing programs including thought leadership, demand generation initiatives and events.
  • Collaborate with the Product and Content Marketing, Website, Demand Generation, Field Marketing and Customer Marketing teams to coordinate execution of the plan.
  • Collaborate with the Marketing Communications team to coordinate brand marketing and effective thought leadership, PR, social and analyst activity that drives business growth.
  • Collaborate with the Sales Development team to optimise lead handoff processes and ensure seamless integration between marketing and sales efforts.
  • Collaborate with the Marketing Operations team to maintain high quality marketing data.
  • Own and lead cross-functional communication to ensure all teams are clear on, and executing against, the marketing plan.
  • Monitor and analyse key performance metrics, such as lead conversion rates, cost per lead, customer acquisition costs, and ROI.
  • Use data-driven insights to optimise campaigns, maximise marketing effectiveness and inform the marketing strategy.
  • Provide regular reports and data-driven insights to key stakeholders.

Requirements

  • 5–8 years B2B SaaS marketing experience, cyber security preferred
  • Results-oriented mindset with a focus on driving measurable business outcomes.
  • Experience across a breadth of marketing disciplines - particularly demand generation, digital marketing, field marketing, and channel/partner marketing.
  • Creative, flexible, hands-on marketing professional who is comfortable rolling up their sleeves and getting the job done.
  • Excellent organizational skills and ability to juggle multiple workstreams simultaneously.
  • Works well in a fast pace environment and can handle pressure when faced with time, budget or resource constraints.
  • Able to work in a matrix environment, show initiative and forge strong stakeholder relationships both internally and externally.
  • Excellent collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels
  • Strong budget management and marketing measurement skills.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Exceptional communication skills and experience presenting to senior leadership.
  • Proficiency with CRM, marketing automation, and BI/reporting tools - Salesforce, HubSpot, Tableau and Power BI preferred.