Senior Digital Marketing Manager, MSP/B2B
Aura
Senior Digital Marketing Associate
1-800 CONTACTS
full-time
Posted on:
Location: Utah • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Play a key part in delivering personalized experiences on web and app storefronts.
- Lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth.
- Refine customer segmentation within Marketing Automation Platform and analyze performance in tools like Adobe and Tableau to identify insights and guide next steps.
- Launch and monitor A/B personalization tests across web and app storefronts; interpret campaign test performance and translate into key takeaways for the business/next steps; distribute results to teammates and stakeholders.
- Guide timely and accurate execution of projects through creative and development in project management tool (Jira); build and maintain cross-functional relationships with web and app teams.
Requirements
- 3+ years of digital marketing experience, preferably in an ecommerce, direct-to-consumer business. Web/app experience is preferred
- Experience executing and managing a/b or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
- Experience with machine learning and reinforcement learning is a plus
- Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
- Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
- Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
- Attention to detail and a strong sense of ownership over quality and accuracy with excellent project management and organizational skills.
- Confidence to challenge norms (with respect) but ask questions to understand first
- Energetic, curious and proactive
- A sense of humor and openness to feedback (you give as good as you take)
