1-800 CONTACTS

Senior Digital Marketing Associate

1-800 CONTACTS

full-time

Posted on:

Origin:  • 🇺🇸 United States • Utah

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Play a key part in delivering personalized experiences on web and app storefronts.
  • Lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth.
  • Refine customer segmentation within Marketing Automation Platform and analyze performance in tools like Adobe and Tableau to identify insights and guide next steps.
  • Launch and monitor A/B personalization tests across web and app storefronts; interpret campaign test performance and translate into key takeaways for the business/next steps; distribute results to teammates and stakeholders.
  • Guide timely and accurate execution of projects through creative and development in project management tool (Jira); build and maintain cross-functional relationships with web and app teams.

Requirements

  • 3+ years of digital marketing experience, preferably in an ecommerce, direct-to-consumer business. Web/app experience is preferred
  • Experience executing and managing a/b or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
  • Experience with machine learning and reinforcement learning is a plus
  • Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
  • Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
  • Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
  • Attention to detail and a strong sense of ownership over quality and accuracy with excellent project management and organizational skills.
  • Confidence to challenge norms (with respect) but ask questions to understand first
  • Energetic, curious and proactive
  • A sense of humor and openness to feedback (you give as good as you take)