
Senior Digital Marketing, Analytics Manager
Almo Corporation
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders
- Collaborate with team members to develop a content strategy that promotes internal and external user engagement
- Use web metrics and knowledge of digital technology to maximize search rankings, optimize content, and analyze user engagement
- Develop and implement effective SEO and SEM strategies that drive traffic and bolster conversion for all of Exertis | Almo’s web properties
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Develop and manage an editorial calendar, collaborating with marketing and design teams to ensure consistent brand messages across all channels
- Advise internal and external clients on the most effective methods for presenting content on the web
Requirements
- Bachelor's degree in computer science with coursework in graphic design, web development, or similar
- Minimum of 6 years’ experience in web project management.
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Knowledge of UX/UI practices and standards
- Familiarity with content management platforms
- Ability to build consensus and work effectively within a cross-departmental team
- Excellent verbal and written communications skills
- Experience with MS Office suite
- Attention to detail
- Good organizational and time-management skills
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HTMLSEOSEMweb metricsUX/UIcontent strategydata analysisweb publishingcontent management
Soft skills
communicationcollaborationorganizational skillsattention to detailtime managementconsensus building
Certifications
Bachelor's degree in computer science