Tacton

Marketing Operations

• Build and continuously refine multi-touch attribution models (first-touch, last-touch, and beyond).
• Ensure accurate tracking of all marketing channels (paid search, paid social, organic, events, referral, email, partner, etc.) with deep, granular data.
• Maintain high data hygiene across UTMs, source/medium, and campaign tags.
• Deliver full-funnel performance reporting across campaigns.
• Provide ROI analysis to guide strategic marketing investments.
• Own and manage the marketing CRM (HubSpot, Salesforce, 6Sense, LinkedIn, Google Analytics, etc.) to ensure accurate attribution, lifecycle tracking, and lead flow.
• Partner with Sales Operations to align on lead management, scoring, and routing rules.
• Act as super admin for the entire marketing technology stack (CRM, MAP, web analytics, ABM, attribution tools, etc.).
• Identify gaps, redundancies, and opportunities within the stack.
• Lead integrations between platforms (e.g., Salesforce ↔ HubSpot ↔ Attribution tools ↔ Web analytics).
• Partner with the CMO and Demand Generation leadership to forecast pipeline and revenue contribution from marketing.
• Support preparation of board decks, QBRs, and C-level reports.
• Deliver actionable dashboards and insights for sales, leadership, and finance.

Marketing Operations Manager