Senior Manager, Global Partner Excellence
Veeam Software
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
CloudTableau
About the role
- Serve as a trusted advisor and right hand to the Sr. Director, Global Partner Marketing
- Define, implement, and continuously optimize the global partner success and marketing strategy, ensuring partner engagement, activation, retention, and long-term value realization—especially in the enterprise segment
- Identify and drive strategic growth initiatives across partner tiers, business models, and regions, leveraging analytics to uncover new opportunities and optimize performance
- Lead the formulation and execution of enterprise go-to-market (GTM) strategies for partner marketing, including offers and programs tailored for cloud marketplaces
- Drive cross-sell and up-sell product growth strategies within the partner ecosystem, maximizing both breadth and depth of partner engagement
- Design and execute initiatives focused on increasing the frequency and yield of partner activities (FRY)—boosting transaction volume and maximizing revenue per partner
- Act as the “Voice of the Partner” and feedback loop, informing strategic direction and continuous improvement
- Act as a liaison between Commerce Strategy (Partner), Partner GTM, Alliances, and Geo partner internal marketing teams to ensure alignment on enterprise growth goals and marketing priorities
- Collaborate with Distribution & Aggregation teams to accelerate mid-market and enterprise velocity through scalable GTM motions
- Work closely with hyperscaler and public cloud alliance managers to unlock co-selling and co-marketing plays and next-gen infrastructure providers
- Partner with the BI and partner operations team to drive measurement, evaluation, and reporting for all partner ecosystem marketing investments, programs, and activities
- Leverage marketing analytics and partner performance data to make strategic growth decisions, optimize campaign effectiveness, and maximize marketing ROI
- Identify friction in the partner journey and drive resolution through process improvement and tooling recommendations
Requirements
- 5–7+ years of hands-on experience managing partner/channel programs in software, SaaS, or IT
- Demonstrated success working with complex partner ecosystems, including resellers, distributors, service providers (CSPs and MSPs), aggregators, alliances, GSIs, and hyperscalers
- Proven ability to build and execute data-driven partner strategies with measurable business impact
- Experience formulating and implementing enterprise GTM strategies for partner marketing
- Practical experience developing and scaling partner programs or offers for cloud marketplaces
- Experience leveraging artificial intelligence (AI) or machine learning tools and technologies to enhance partner marketing programs, campaign targeting, data analysis, or business decision-making
- Strong track record of driving cross-sell and up-sell product growth strategies within partner ecosystems
- Demonstrated expertise in designing and executing initiatives to increase Frequency and Yield of partner activities (FRY), such as boosting transaction volume and maximizing revenue per partner
- Advanced analytical skills, with the ability to interpret, analyze, and present complex data sets
- Cross-functional collaboration skills, with the ability to influence and align diverse teams across sales, marketing, product, alliances, and operations
- Excellent written and verbal communication skills, with experience presenting to executives and external partners
- Proficiency with CRM and PRM systems (e.g., Salesforce, partner portals)
- Experience with analytics and dashboard tools (e.g., Power BI, Tableau, Excel)