Digital Marketing

• Analyze campaign performance data across paid search, paid social, and programmatic channels to uncover trends, evaluate effectiveness, and refine strategies for maximum ROI, reporting to the Senior Manager, Digital Marketing.
• Support email marketing and nurture campaigns through audience segmentation, content strategy, automated workflows, and performance optimization.
• Collaborate with the sales team to gather feedback on lead quality and share insights with channel owners to inform ongoing campaign improvements.
• Collaborate with the Operations team to develop reporting frameworks and communicate performance to partners.
• Partner with external agencies to coordinate campaign planning, creative development, and performance optimization across digital channels.
• Conduct A/B and multivariate testing on ad creatives, landing pages, email campaigns, and CTAs to increase conversion rates.
• Lead the end-to-end ad production process—from brief creation and asset development to launch and post-campaign performance analysis.
• Manage the content syndication program to expand audience reach, create leads, and support overall demand generation goals.

Digital Marketing Manager

Digital Marketing Manager – Acquisition

Digital Marketing Manager – Acquisition

Digital Marketing Specialist

Digital Marketing Director

Digital Marketing Manager