Digital Marketing Manager – Performance
Ratehub.ca
WordPress
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Develop and execute integrated marketing programs across the funnel, including demand generation, customer retention, and account-based initiatives
- Partner with Sales to build targeted marketing plans aligned to ICPs and key strategic accounts
- Act as the “voice of the field” by sharing feedback on content gaps, messaging resonance, and industry activity
- Own end-to-end conference and tradeshow strategy: sponsorship strategy, event logistics, swag, and staff coordination
- Build speaker programs, pre/during/post-event engagement, and nurture strategies
- Track ROI with comprehensive attribution reporting and structured sales follow-up programs
- Lead planning, promotion, execution, and follow-up for all webinars, including educational sessions, thought leadership, and customer success showcases
- Collaborate with partners for co-marketing webinars and joint campaigns; repurpose webinar content into multi-channel campaigns
- Manage customer advocacy programs including case studies, testimonials, and early-adopter initiatives; build testimonial collection workflows
- Support customer advisory boards and highlight real-world success stories
- Strategize full-funnel execution with the right mix of content and event formats based on sales cycles
- Work cross-functionally with Product Marketing, Sales, Customer Success, MarketingOps, and RevOps to ensure accurate lead capture, campaign attribution, and CRM integration
- Develop clear sales enablement guidelines for field marketing assets
- Manage external vendors, agencies, and partners to maximize program effectiveness and ROI
Requirements
- 5+ years of hands-on experience in demand generation and field marketing within B2B enterprise software (SaaS) or cloud-based solutions
- Previous experience marketing to or in life sciences is a significant plus
- Demonstrated experience in successfully leading demand generation and customer campaigns
- Proven ability to build strong relationships and collaborate effectively with sales, product marketing, customer success, and other stakeholders
- Excellent project management and organizational skills to manage multiple initiatives concurrently
- Exceptional written and verbal communication skills
- Proficient in marketing automation tools, CRM systems; experience with Salesforce and Pardot is a plus
- Account-based (ABM) or strategic account marketing experience is a plus
- Experience in vendor management and negotiating contracts is a plus
- A strong team player with a positive attitude
- Bachelor's degree is required
