Marketing

• Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, Loans. MoneySense and Banking), to drive brand, lead, and revenue growth
• Plan, launch, and manage end-to-end campaigns — from audience research to ad writing to execution, optimization, and reporting – across a variety of platforms (Google Ads, Meta, Tiktok, Reddit ads, etc) to align with strategy, budget, and revenue targets for each business unit.
• Develop and continuously test ad creatives, copy, landing pages, and audiences to improve conversion rates and ROI.
• Monitor and adjust bids, budgets, and pacing daily to ensure efficient spend allocation and performance.
• Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made
• Implement and manage multi-channel attribution and conversion tracking (GA4, Tag Manager, MMPs, etc.).
• Stay current with platform algorithm updates and fintech advertising compliance (Google FS policies, Meta ad approvals, etc.).
• Provide recommendations for different performance marketing initiatives (on appropriate channels) to help the business achieve its revenue and growth goals.
• Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns)
• Perform deep-dive analyses to identify performance trends, audience insights, and optimization opportunities.
• Present campaign insights and recommendations to leadership and cross-functional partners.
• Collaborate closely with the Business Unit Leaders and broader Marketing team to ensure alignment of paid efforts with messaging and funnel stages.
• Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences.
• Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities
• Leverage automation, AI-driven bidding, and audience modeling to scale performance.

Digital Marketing Manager – Performance

Partner Marketing Manager – Co-Marketing

Senior Strategist, Marketing, Advertising

Strategist – Marketing, Advertising

Field Marketing Manager

Marketing Manager