Persado

Director of Product Marketing

Persado

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Lead

Tech Stack

CloudGo

About the role

  • Own the full spectrum of go-to-market storytelling and execution across product lines.
  • Define and continuously refine positioning across product tiers, articulating unique differentiation.
  • Author and oversee creation of product data sheets, solution briefs, white papers, gated content, explainer videos, demos, and visual assets.
  • Drive website content authorship and editorial oversight; ensure SEO optimization and lead-gen focus.
  • Provide input to SEM strategy, ad copy, and A/B testing; partner with demand gen/inbound teams.
  • Lead creation of market-facing decks for analysts, customers, and partners; draft PR templates for product announcements.
  • Manage GA launch deliverables across teams to ensure on-time, high-impact execution.

Requirements

  • 6–8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software.
  • Proven ability to position a platform across product tiers (low-end to enterprise-grade).
  • Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks.
  • Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization).
  • Experience leading product launches and cross-functional GTM deliverables.
  • Exceptional storytelling, writing, and presentation skills.
  • Comfortable working in a fast-paced, founder-led startup environment.
  • Kindly submit your CV in English