Product Marketing Manager – B2C
The Lettings Hub
Go
Director of Product Marketing
Persado
full-time
Posted on:
Location: 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
Tech Stack
CloudGo
About the role
- Own the full spectrum of go-to-market storytelling and execution across product lines.
- Define and continuously refine positioning across product tiers, articulating unique differentiation.
- Author and oversee creation of product data sheets, solution briefs, white papers, gated content, explainer videos, demos, and visual assets.
- Drive website content authorship and editorial oversight; ensure SEO optimization and lead-gen focus.
- Provide input to SEM strategy, ad copy, and A/B testing; partner with demand gen/inbound teams.
- Lead creation of market-facing decks for analysts, customers, and partners; draft PR templates for product announcements.
- Manage GA launch deliverables across teams to ensure on-time, high-impact execution.
Requirements
- 6–8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software.
- Proven ability to position a platform across product tiers (low-end to enterprise-grade).
- Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks.
- Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization).
- Experience leading product launches and cross-functional GTM deliverables.
- Exceptional storytelling, writing, and presentation skills.
- Comfortable working in a fast-paced, founder-led startup environment.
- Kindly submit your CV in English
