Senior Product Marketing Manager
Frontify
Product Marketing Manager – B2C
The Lettings Hub
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Go-to-Market (GTM) Leadership – Lead the development and execution of end-to-end GTM strategies and product launches, shaping positioning, messaging, and content to drive engagement and adoption across new and existing audiences.
- Market & Competitor Insights – Turn market research and competitor analysis into actionable insights that uncover opportunities, refine customer personas, and guide business and product decisions.
- Product Influence & Collaboration – Act as the voice of the customer, embedding market and customer insights into product development and ensuring strong alignment between marketing, product, and business teams.
- Campaigns & Partnerships – Deliver impactful B2C marketing and partnership campaigns that amplify reach, drive uptake, and create joint value through strategic collaboration.
- Performance Tracking & Enablement – Measure success through clear marketing KPIs and equip teams with high-quality enablement resources to support effective execution and continuous improvement.
Requirements
- Demonstrable work experience in a Product Marketing role (this is a mid level role within our team)
- Experience working with partners, launching new services to an owned audience that will be fulfilled by a 3rd party / experience with affiliate marketing
- Experience in taking new products to market and running product launches
- Strong copywriting skills with proven experience of crafting messaging that turns emotional and functional benefits of the product into compelling reasons to buy products
- Excellent project and stakeholder management skills
- Experience in market analysis
Benefits
- 🚀 **Grow with Goodlord**: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us and you can use your £1000 annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally at Goodlord too!
- 💕 **Your well-being matters**: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
- 🌴 **25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: **We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
- 🤗 **Supporting your family**: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarket researchcompetitor analysiscopywritingcampaign managementperformance trackingKPI measurementproduct launchaffiliate marketingcustomer persona development
Soft skills
leadershipcollaborationproject managementstakeholder managementcommunicationstrategic thinkingcreativityanalytical thinkingadaptabilityproblem-solving
