Persado

Financial Planning and Analysis

• Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
• Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences
• Present actionable insights and strategic recommendations to clients
• Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
• Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
• Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

Brand Content Strategist – Financial Services

Account Manager

• Lead Persado’s strategic alliances and drive partner-sourced pipeline and ARR.
• Build and scale partner-led distribution motions where alliance partners actively identify, position, and introduce Persado into customer opportunities.
• Expand Persado within broader partner-led customer engagement and transformation initiatives.
• Drive complex enterprise opportunities from initial partner-led pilot engagements through scaled, multi-year enterprise expansion.
• Lead joint account planning, executive alignment, QBRs, pipeline reviews, and alliance governance.
• Navigate enterprise procurement, legal, compliance, security, and stakeholder management processes.
• Build enablement frameworks, success metrics, and operational processes that improve alliance execution.
• Partner cross-functionally with Sales, Product, Marketing, Solutions Consulting, and Customer Success to accelerate revenue growth.

Director of Partnerships – Strategic Alliances

Project Manager

• Participate in project scope, goals, deliverables, and success metrics
• Develop and manage project plans, schedules, and resource allocation ensuring successful completion of projects
• Lead project teams and facilitate effective collaboration across cross-functional teams including Sales, Customer Success, Solutions Consulting, and Product
• Proactively identify and mitigate risks, issues, and dependencies
• Clearly communicate project status, decisions, and updates to to ensure alignment across stakeholders
• Ensure quality and compliance with organizational standards
• Drive continuous improvement in project processes and workflows for successful adoption
• Engage with external partners and vendors as needed to ensure seamless integration and delivery