Persado

Account Executive

• Prospect, identify, and qualify new enterprise and strategic opportunities aligned with Persado’s ICP.
• Initiate and lead discovery conversations with senior marketing, digital, business line, and executive stakeholders.
• Develop a strong point of view on prospect priorities and shape opportunities around measurable business outcomes.
• Build relationships across multiple stakeholders and functions within target accounts.
• Partner closely with Sales Directors to transition qualified opportunities and support deal progression.

Account Executive – Enterprise & Strategic Accounts

Operations

• __**What You Will Work On:**__
• - **Visual Asset Creation:** Design visual assets for email, direct mail, social media, websites, web banners, and others
• - **Campaign Support: **Translate marketing briefs into campaign concepts and design executions. Produce innovative and effective creatives for digital and print advertising initiatives.
• - **Brand Consistency: **Uphold and apply brand standards of each customer to ensure cohesive, consistent messaging across all channels.
• - **Collaboration: **Partner with Content and Development teams to align creative execution with goals and timelines.
• - **Project Management:** Manage multiple design projects simultaneously and for different customers, delivering high-quality work within scope, timeline, and budget.
• - **Multimedia:** Support marketing campaigns through photography, videography, and illustration when needed.
• ** Typical Projects:**
• - Email templates and social media graphics
• - Digital ads, landing pages, website banners
• - Short-form videos and animated marketing assets
• - Infographics, brochures, flyers, event printed materials
• - Corporate templates including PowerPoint and Word

Operations Designer

• __**What You Will Work On:**__
• - **Visual Asset Creation:** Design visual assets for email, direct mail, social media, websites, web banners, and others
• - **Campaign Support: **Translate marketing briefs into campaign concepts and design executions. Produce innovative and effective creatives for digital and print advertising initiatives.
• - **Brand Consistency: **Uphold and apply brand standards of each customer to ensure cohesive, consistent messaging across all channels.
• - **Collaboration: **Partner with Content and Development teams to align creative execution with goals and timelines.
• - **Project Management:** Manage multiple design projects simultaneously and for different customers, delivering high-quality work within scope, timeline, and budget.
• - **Multimedia:** Support marketing campaigns through photography, videography, and illustration when needed.

Financial Planning and Analysis

• Act as the primary Finance partner to Sales, Customer Success and Marketing leadership.
• Develop a deep understanding of revenue drivers, pipeline dynamics, renewals, churn and upsell.
• Support pricing discussions, deal structuring, renewals and commercial decision-making.
• Ensure Finance and Commercial remain tightly aligned, particularly during forecasting and planning cycles.
• Own the group revenue forecast (short-term and long-range), including ARR, bookings, churn, expansion and pipeline assumptions.
• Lead annual planning and re-forecast cycles, translating strategic priorities into financial outcomes.
• Build scenario models to support decision-making around growth, investment and resourcing.
• Maintain and continuously improve forecasting models, ensuring clarity, consistency and credibility.
• Prepare clear, insightful reporting for ELT and Board, focusing on drivers, risks and actions rather than just outputs.
• Own the narrative for financial performance, explaining variances, trends and outlook.
• Work closely with Accounting to ensure consistency between management reporting and statutory results.
• Support investor and lender reporting where required.
• Own ARR reporting and analysis, ensuring accuracy and alignment with contractual and accounting definitions.
• Support the design, modelling and ongoing administration of sales commission and incentive plans.
• Provide analysis on sales productivity, quotas, ramping, and efficiency metrics.
• Provide direction and coaching to the FP&A team, raising the level of commercial thinking and business engagement.
• Improve FP&A processes, tooling and documentation to reduce manual work and increase insight.
• Act as a trusted partner to senior stakeholders, confident in challenging assumptions when needed.

Account Executive – Enterprise & Strategic Accounts

Operations Designer

Operations Designer

Director of FP&A