Director, Segment Marketing
Fidelity Investments
Associate Marketing Manager – Engagement
WD-40 Company
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
CloudSpark
About the role
- Craft and deliver engagement campaigns that spark meaningful connections between the brand and consumers.
- Plan and execute integrated programs across digital, social, experiential, and retail channels.
- Leverage marketing automation and CRM to personalize customer journeys and improve campaign performance.
- Track and analyze KPIs to optimize campaigns and share insights with leadership.
- Collaborate with Brand, Digital, Innovation, Sales, and agency partners for creative consistency.
- Manage timelines, budgets, asset delivery, and vendor relationships.
- Contribute to content development, messaging strategy, and audience segmentation.
- Maintain project documentation and ensure legal, brand, and data privacy compliance.
- Bring fresh, out-of-the-box ideas to keep the brand top of mind.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
- 3–5+ years in marketing, ideally in digital engagement, CRM, or automation-driven campaigns.
- Hands-on experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar platforms.
- Solid understanding of consumer behavior, content strategy, and the full buyer journey.
- Budget tracking and vendor management experience a plus.
- Creative, organized, and data-savvy with strong analytical skills.
