Director of Marketing – Demand Generation
Rillet
Senior Account-Based Marketing Manager
Swiftly, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $150,000 per year
Job Level
Senior
About the role
- Own and drive Swiftly’s ABM strategy — build and scale Swiftly’s ABM program, expanding from 10 to 50+ strategic accounts and directly influencing pipeline and revenue growth.
- Partner closely with Sales and Customer Success by shaping joint account strategies that unlock pipeline growth, accelerate expansion, and strengthen customer partnerships.
- Lead the creation and execution of high-impact, multi-channel campaigns that deliver personalized engagement, resonate with executive decision-makers, and influence key opportunities.
- Develop scalable messaging frameworks, content strategies, and toolkits that enable global teams to deliver personalized, consistent, and impactful ABM campaigns.
- Increase market awareness by owning our paid media strategy across LinkedIn, Google Ads, and industry partnerships.
- Own the strategy and evolution of our ABM tech stack, ensuring we can effectively scale programs by integrating new tools that enhance measurement, targeting, and impact reporting.
- Build reporting frameworks to measure success-tracking campaign performance, pipeline creation, conversion velocity, and influenced revenue.
- Champion ABM across the organization, embedding best practices, educating stakeholders, and driving alignment across functions.
Requirements
- 6–8+ years of experience in B2B marketing, with at least 3 years in account-based marketing or a closely related role.
- Proven track record of building and scaling ABM programs that drive measurable pipeline, expansion, and customer adoption.
- Strong experience with paid media strategy and execution (LinkedIn, Google Ads, industry publications)
- Strong knowledge of account segmentation, targeting, and personalization strategies.
- Highly cross-functional and collaborative; experience partnering with Sales, Customer Success, and Marketing.
- Analytical mindset with experience using data and tech stacks to measure ABM performance, optimize campaigns, and demonstrate ROI.
- Passion for public transit and mission-driven work.
- Experience marketing to government or public sector agencies (preferred).
- Familiarity with transit, mobility, or transportation-related industries (preferred).
- Hands-on experience with ABM platforms and tools (preferred).
Benefits
- Competitive salary
- Equity compensation for every employee
- Medical, Dental and Vision
- Retirement with Employer Match
- Flexible Spending Account (FSA)
- Home office setup reimbursement
- Monthly cell/internet reimbursement
- Monthly "Be Well" stipend
- Flexible PTO with a recommended minimum
- Flexible work environment
- 16 paid holidays, including holidays in months without US national holidays
- 8 fully paid weeks of leave for child birth/adoption
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
account-based marketingpaid media strategycampaign performance measurementaccount segmentationtargeting strategiespersonalization strategiesdata analysispipeline growthrevenue growthcontent strategy
Soft skills
collaborationcross-functional teamworkanalytical mindsetcommunicationleadershipstrategic thinkingproblem-solvingstakeholder educationalignment drivinginfluencing
