Product Marketing Manager
American Society of Crime Laboratory Directors (ASCLD)
Director, Demand Generation and ABM
Measured
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the full funnel—from pipeline building to partner co-marketing to account-focused growth
- Design, execute, and optimize demand-generation programs across channels (paid, digital, content, events) to drive pipeline growth
- Lead account-based marketing (ABM) strategies for target accounts: segmentation, personalization, expansion motions
- Plan and manage tradeshows and partner co-marketing programs end-to-end
- Establish and run marketing operations: data hygiene, attribution, campaign systems, lead scoring, SDR/Marketing handoffs
- Coordinate with Product Marketing and Content to create campaigns, offers, and messaging for high-potential segments
- Monitor, analyze, and report on campaign performance and ROI; translate insights into scalable repeatable tactics
- Manage budgets, vendors, and external agencies
- Build repeatable, data-driven systems bridging Sales, CS, and Marketing to accelerate new logo acquisition and expansion
- Lead tradeshow strategy, partner marketing, marketing ops, and ABM programs; remain hands-on in critical campaigns
Requirements
- 12+ years in B2B software marketing, with increasing scope and responsibility
- Demonstrated success owning demand gen and ABM programs—end-to-end
- Strong marketing operations background: CRM, MAP, attribution, lead scoring
- Experience managing tradeshows, partner marketing, budgets, and external agencies
- Loves defining scalable repeatable processes
- Deep analytical orientation: comfortable with data, experimenting, iterating
- Proven collaborator—thrive working cross-functionally in GTM orgs
- Excellent communicator with the ability to distill complexity into clarity
- Bonus: experience in analytics, measurement, or a related space
