Measured

Performance Marketing

• Own the full funnel—from pipeline building to partner co-marketing to account-focused growth
• Design, execute, and optimize demand-generation programs across channels (paid, digital, content, events) to drive pipeline growth
• Lead account-based marketing (ABM) strategies for target accounts: segmentation, personalization, expansion motions
• Plan and manage tradeshows and partner co-marketing programs end-to-end
• Establish and run marketing operations: data hygiene, attribution, campaign systems, lead scoring, SDR/Marketing handoffs
• Coordinate with Product Marketing and Content to create campaigns, offers, and messaging for high-potential segments
• Monitor, analyze, and report on campaign performance and ROI; translate insights into scalable repeatable tactics
• Manage budgets, vendors, and external agencies
• Build repeatable, data-driven systems bridging Sales, CS, and Marketing to accelerate new logo acquisition and expansion
• Lead tradeshow strategy, partner marketing, marketing ops, and ABM programs; remain hands-on in critical campaigns

Director, Demand Generation and ABM