Product Marketing Manager
American Society of Crime Laboratory Directors (ASCLD)
Product Marketing Manager
American Society of Crime Laboratory Directors (ASCLD)
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
SeniorLead
About the role
- Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals
- Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps
- Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts
- Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value
- Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel
- Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams
- Ensure consistent brand representation across all marketing assets, events and customer communications
- Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness
- Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy
- Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements
Requirements
- 10+ years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus
- Proven success in launching and scaling marketing campaigns that drive measurable business outcomes
- Deep understanding of demand generation, buyer journeys and ABM strategies
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts
- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
- Strategic thinker with a data-driven mindset and a bias for action
- Collaborative team player with experience influencing cross-functional stakeholders
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)
- Familiarity with Adobe Creative Suite and Microsoft Office tools
- Bachelor's degree in business or marketing
