Senior Account-Based Marketing Manager

BuildOps

full-time

Posted on: 9/5/2025

Location: California, North Carolina • 🇺🇸 United States

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Senior

About the role

Develop and execute strategic ABM campaigns to generate and accelerate pipeline for Enterprise and Strategic accounts using personalized, multi-channel engagement (digital, direct mail, events, etc.)
Align with sales, marketing, and RevOps to create account-specific strategies, messaging, and outreach plans leveraging data insights and in-depth account profiling
Lead cross-functional collaboration as main point of contact between teams to plan and execute high-impact initiatives
Create and experiment with tailored content and experiences, working with internal and external partners to develop engaging, account-specific messaging
Monitor, analyze, and optimize campaign performance, tracking engagement metrics and pipeline impact in Salesforce and other ABM tools
Continuously research and test new ABM approaches to refine strategies and maximize impact

4+ years of ABM experience, ideally in SaaS or a tech-driven industry, with a track record of driving real business impact in Enterprise or Strategic accounts
Proven ability to build, launch, and optimize multi-channel ABM campaigns that generate pipeline and accelerate deals
Strong sales alignment mindset—ability to collaborate with sellers and build trust across sales, marketing, and RevOps
Hands-on experience with ABM tech, including CRM (Salesforce) and marketing automation tools (HubSpot, Marketo)
Creative problem-solver with a knack for crafting personalized, high-touch campaigns
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Bias for action; ability to move fast and prioritize impact
Excellent communication skills; experience influencing stakeholders and crafting messaging
High standards and great taste, especially in personalized gifts and creative campaign touches
Willingness to travel for quarterly ABM events and customer visits