Senior Account-Based Marketing Manager
BuildOps
Job Level
JuniorMid-Level
About the role
- Develop and execute multi-channel ABM campaigns tailored to strategic accounts and verticals
- Build account engagement strategies leveraging digital, content, events, and personalized outreach
- Partner with sales to align on target accounts, messaging, and campaign tactics
- Work closely with content and product marketing to build account-specific assets
- Enable sales with playbooks, messaging, and campaign insights
- Define and track key ABM success metrics (engagement, pipeline influence, ROI)
- Leverage intent data, firmographics, and engagement scoring to prioritize accounts and personalize outreach
- Analyze campaign performance and optimize for continuous improvement
- Report directly to the SVP of Marketing and collaborate with cross-functional teams
Requirements
- 2-4 years of experience executing innovative ABM programs at a SaaS company
- Strong understanding of ABM platforms & tools and experience leveraging AI to accelerate ABM initiatives
- Data-driven mentality, using data to target, segment, and provide insights to analyze ABM programs
- Excellent project management, organization, and communication skills
- Ability to work cross-functionally and build strong partnerships with sales
- Must be eligible to work in the U.S.; no visa sponsorship available
