Founding Account Executive
Pedra Base - Consultoria e Formação
Salary
💰 $135,000 - $160,000 per year
Job Level
Mid-LevelSenior
About the role
- Plan and execute full-funnel campaigns that drive awareness, education, and qualified pipeline from mid-sized healthcare practices
- Own paid, organic, and ABM channels including messaging, landing pages, email nurtures, and SDR enablement materials
- Translate product value into persona-specific ROI narratives for front office, clinical ops, and administrative leadership
- Experiment across LinkedIn, display, newsletter partnerships, retargeting, and emerging media to find what scales
- Shape thought leadership strategy across LinkedIn, email, partner content, and events
- Build Health Note’s public voice and publish bold, POV-driven content
- Partner with founders and product leaders to spot and share meaningful stories, trends, and customer outcomes
- Identify and engage channels where healthcare leaders live (trade publications, Substacks, communities, conferences)
- Drive demand for intelligent intake product and tailor messaging to CMIOs, operational leaders, and innovation teams
- Own ~30% of pipeline through MQLs and partner with Sales to align outbound strategy and campaign support
- Track performance, optimize fast, and bring a data-driven mindset to every experiment
- Produce one-pagers, decks, briefs, case studies, and video scripts; maintain ABM materials library
- Use generative tools to draft content, explore messaging, and test variations quickly
- Support Sales and Product with fast-turn materials when needed
Requirements
- 5–7 years of B2B growth or product marketing experience; startup or early-stage strongly preferred
- 3+ years in digital health or healthtech, ideally marketing SaaS products to provider orgs
- Deep knowledge of demand gen tactics: ABM, email, paid media, funnel optimization, and reporting
- Experience developing content and campaigns that build category leadership
- Strong, clean writing ability across formats
- Familiarity with healthcare leaders' channels and how to engage credibly
- Passion for AI tools, creative experimentation, and marketing at the edge of what’s possible
- (Bonus) Familiarity with voice tech, call center automation, or scheduling platforms
- Must be authorized to work in the United States (No work visa sponsorship at this time)
