Health Note

Growth Marketing

• Plan and execute full-funnel campaigns that drive awareness, education, and qualified pipeline from mid-sized healthcare practices
• Own paid, organic, and ABM channels including messaging, landing pages, email nurtures, and SDR enablement materials
• Translate product value into persona-specific ROI narratives for front office, clinical ops, and administrative leadership
• Experiment across LinkedIn, display, newsletter partnerships, retargeting, and emerging media to find what scales
• Shape thought leadership strategy across LinkedIn, email, partner content, and events
• Build Health Note’s public voice and publish bold, POV-driven content
• Partner with founders and product leaders to spot and share meaningful stories, trends, and customer outcomes
• Identify and engage channels where healthcare leaders live (trade publications, Substacks, communities, conferences)
• Drive demand for intelligent intake product and tailor messaging to CMIOs, operational leaders, and innovation teams
• Own ~30% of pipeline through MQLs and partner with Sales to align outbound strategy and campaign support
• Track performance, optimize fast, and bring a data-driven mindset to every experiment
• Produce one-pagers, decks, briefs, case studies, and video scripts; maintain ABM materials library
• Use generative tools to draft content, explore messaging, and test variations quickly
• Support Sales and Product with fast-turn materials when needed

Growth Marketer

Product Manager

• Translate the company’s strategic vision into an actionable product roadmap, ensuring initiatives align with our mission to humanize healthcare administration.
• Define clear success metrics and outcomes for initiatives and develop analytics to measure impact and guide iteration.
• Balance near-term delivery needs with long-term scalability and extensibility.
• Lead zero-to-one product initiatives from concept through launch.
• Balance scalability with customization, designing modular products that integrate deeply with EHRs while adapting to unique clinic workflows.
• Ensure delivery of empathetic, AI-driven, and intuitively designed solutions.
• Engage deeply with customers and prospects to uncover insights, validate opportunities, and refine solutions.
• Act as the voice of the customer, ensuring products meet both functional and emotional needs.
• Collaborate with engineering, design, clinical experts, operations, and external partners to deliver personalized, patient-centered experiences.
• Champion empathy-driven and intuitive design principles that ask the right questions at the right time to build trust and clarity.
• Approach challenges with a “detective mindset,” seeking to understand root causes before defining solutions.
• Operate with adaptability and resilience in a fast-moving environment, comfortable with shifting strategies and priorities.

Growth Marketer

Senior Product Manager