Submittable

Senior Marketing Operations Specialist

Submittable

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $92,450 - $122,400 per year

Job Level

Senior

Tech Stack

SFDCSQL

About the role

  • Manage marketing technology, processes, and data to set up effective marketing at Submittable
  • Ensure high data quality and help colleagues access and understand data to enable smarter decisions
  • Own inbound and outbound marketing technology and workflows
  • Partner with Marketing, Sales & RevOps to optimize go-to-market processes, lead routing, data enrichment and more
  • Monitor inbound lead volumes and routing to ensure systems function as designed
  • Track weekly metrics like conversion rates (MQL, SQL, Opportunity, Win) and lead quality; identify performance issues in real time
  • Develop reports and dashboards and analyze findings with leadership
  • Implement, manage, and deliver marketing attribution reporting and insights
  • Create and maintain scalable processes including SFDC/HubSpot campaign setup, lead scoring, lifecycle workflows, UTM management, forms and data field mappings
  • Maintain CRM databases to ensure data integrity, accuracy and cleanliness

Requirements

  • 5+ years marketing operations experience with at least 3 years managing marketing automation systems
  • Experience overseeing a marketing tech stack, including managing data between tools
  • Experience building actionable insights from multiple data sources
  • Experience with multiple products and sales team funnels is a plus
  • Proactively set up systems to catch issues quickly and continually review functionality, workflow and data quality
  • Curious about others’ perspectives, how things work, and how to make them better
  • Strong communication skills and ability to effectively manage timelines with stakeholders