Marketing Operations Specialist
HighlightTA
Senior Marketing Operations Specialist
Submittable
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $92,450 - $122,400 per year
Job Level
Senior
Tech Stack
SFDCSQL
About the role
- Manage marketing technology, processes, and data to set up effective marketing at Submittable
- Ensure high data quality and help colleagues access and understand data to enable smarter decisions
- Own inbound and outbound marketing technology and workflows
- Partner with Marketing, Sales & RevOps to optimize go-to-market processes, lead routing, data enrichment and more
- Monitor inbound lead volumes and routing to ensure systems function as designed
- Track weekly metrics like conversion rates (MQL, SQL, Opportunity, Win) and lead quality; identify performance issues in real time
- Develop reports and dashboards and analyze findings with leadership
- Implement, manage, and deliver marketing attribution reporting and insights
- Create and maintain scalable processes including SFDC/HubSpot campaign setup, lead scoring, lifecycle workflows, UTM management, forms and data field mappings
- Maintain CRM databases to ensure data integrity, accuracy and cleanliness
Requirements
- 5+ years marketing operations experience with at least 3 years managing marketing automation systems
- Experience overseeing a marketing tech stack, including managing data between tools
- Experience building actionable insights from multiple data sources
- Experience with multiple products and sales team funnels is a plus
- Proactively set up systems to catch issues quickly and continually review functionality, workflow and data quality
- Curious about others’ perspectives, how things work, and how to make them better
- Strong communication skills and ability to effectively manage timelines with stakeholders
