Story Cannabis

General Counsel

• Assist with the formation, structuring, and ongoing management of corporate entities.
• Support due diligence efforts for potential M&A transactions, including document review and organization.
• Review, draft, and negotiate a variety of contracts, including vendor agreements, NDAs, and service agreements.
• Prepare and submit state regulatory filings, ensuring ongoing compliance with applicable cannabis laws and regulations.
• Conduct legal research on corporate, compliance, and regulatory matters affecting the cannabis industry.
• Support corporate governance activities, including maintaining corporate records and drafting resolutions.
• Collaborate with internal stakeholders to provide practical legal guidance that aligns with business objectives.
• Assist senior attorneys with other legal matters as needed.

Temporary Junior Associate Legal Counsel

Director

• Create vision and objectives for transformation of IT processes, capabilities and operating model in support of business transformation vision to achieve the status of premier technology organization.
• Support and enhance our enterprise applications.
• Deliver safe, secure and efficient solutions for IT asset management, central user authority system and integration, laptop hardware and software management and antivirus software solutions.
• Ensure email, messaging and productivity tools are robust and centrally managed for security, stability and overall governed for compliance purposes.
• Ensure compliance with the changing laws and applicable regulations.
• Identify potential risks and actionable plans to protect the business.
• Ensure cyber security policies and procedures are communicated to all personnel and that compliance is enforced.
• Develop a team of IT professionals, setting clear goals, managing project loads and allocating work accordingly, ensuring deadlines are met and setting up team members for overall success.
• Communicate the company's technology strategy to management, staff, partners, customers, and stakeholders.
• Manage and facilitate performance management for the team.

Director of Information Technology

Brand Manager

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
• Define and protect each brand’s identity within the portfolio—ensuring the premium line signals "culture and exclusivity" while the value line signals "community and accessibility".
• Develop lifecycle marketing strategies that retain customers. Segment audiences to drive "drops" to premium buyers and "bundles" to value buyers.
• Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).
• Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.
• Oversee merchandising execution in Story Dispensaries ensuring company brands are the “hero” through impactful displays, product storytelling, and effective budtender education.
• Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind within partner and competitor dispensaries.
• Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.
• Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.
• Oversee the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords.
• Lead regional market strategy across Maryland, Arizona, and expansion markets by staying active in local dispensaries, analyzing competitor dynamics, developing challenger strategies, and creating scalable brand playbooks for future market launches.
• Drive portfolio strategy across all tiers by aligning SKU decisions with Operations and Cultivation, executing differentiated launch approaches, and leading packaging and form-factor development that maximizes shelf appeal while meeting state-by-state compliance requirements.
• Own market intelligence and performance analytics by leveraging cannabis data platforms to track real-time share, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market share, and assessing how pricing shifts impact tier performance.

Senior Brand Manager

Account Executive

• Calling on cannabis wholesale customers to give successful presentations for decision making buyers that result in increased sales and exposure of the Story brand.
• Work with wholesale customers to identify needs and propose solutions to increase sales of the Story brand.
• Regularly visiting customer stores promoting, upselling, and collecting analytics on Story brands and competitors.
• Creating and implementing efficient and stable sales plans for a territory.
• Track key reporting metrics including product placements and new account creation.
• Improve the marketability of products through shelf management, display position and price point management.
• Perform daily sales calls.
• Review of sales activities to identify performances gaps and ensure delivery of sales goals.
• Collaborate closely with marketing to drive strategy and ensure compliance.
• Develop new business opportunities for the company; Identify potential suppliers or customers, create proposals to pitch these relationships to upper management, and oversee negotiations.
• Negotiate contracts with vendors to ensure that terms are fair for both parties.
• Review sales reports on a regular basis to identify opportunities for inventory turnover or markdowns.
• Review market analysis of competition and manages KPI reporting.
• Utilize reporting tools to communicate progress against established sales goals.
• Researches, analyzes, and forecasts current and future buying trends, markets, styles, and products, with attention to specified target market and demographics.
• Develops and maintains relationships with wholesalers and suppliers.
• Negotiates contracts with wholesalers and suppliers.
• Assesses financial risks of purchases.
• Attends trade shows, product exhibitions, and conferences to maintain current understanding of new products and trends.
• Performs other related duties as assigned.
• Creating an understanding and driving towards optimal and increased market share.

Territory Sales Representative

Artificial Intelligence

• Drive enterprise-wide adoption of AI tools and workflows across departments.
• Partner with business leaders to identify operational inefficiencies and opportunities for AI integration.
• Develop and implement AI-driven process improvements that enhance productivity and reduce manual work.
• Act as an internal consultant to business teams on AI use cases and workflow optimization.
• Help establish AI best practices and promote responsible AI usage across the organization.
• Collaborate with cross-functional departments to translate business needs into scalable AI solutions.
• Help manage organizational change related to AI implementation and workflow transformation.
• Build resources, documentation, and SOPs related to AI usage and processes.
• Lead the implementation and optimization of AI tools and platforms.
• Track and report on AI initiative outcomes, adoption metrics, productivity improvements, and operational impact.
• Help ensure AI usage aligns with company policies, compliance requirements, and operational goals.
• Maintain organized documentation related to AI initiatives, workflows, and training materials.

AI Enablement Manager

Marketing

• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
• Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
• Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
• Oversee and improve marketing campaigns, such as social media and email campaigns
• Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
• Oversee resource allocation and management within the marketing team.
• Build relationships with stakeholders and the media to implement public relations strategies.
• Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
• Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
• Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.

Vice President, Marketing

Financial Planning and Analysis

• Oversee the implementation and management of AI automation for finance processes
• Analyze financial data and automate reporting
• Collaborate with finance team on budgeting and forecasting
• Ensure compliance with financial regulations