Story Cannabis

Artificial Intelligence

• Drive enterprise-wide adoption of AI tools and workflows across departments.
• Partner with business leaders to identify operational inefficiencies and opportunities for AI integration.
• Develop and implement AI-driven process improvements that enhance productivity and reduce manual work.
• Act as an internal consultant to business teams on AI use cases and workflow optimization.
• Help establish AI best practices and promote responsible AI usage across the organization.
• Collaborate with cross-functional departments to translate business needs into scalable AI solutions.
• Help manage organizational change related to AI implementation and workflow transformation.
• Build resources, documentation, and SOPs related to AI usage and processes.
• Lead the implementation and optimization of AI tools and platforms.
• Track and report on AI initiative outcomes, adoption metrics, productivity improvements, and operational impact.
• Help ensure AI usage aligns with company policies, compliance requirements, and operational goals.
• Maintain organized documentation related to AI initiatives, workflows, and training materials.

AI Enablement Manager

Marketing

• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
• Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
• Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
• Oversee and improve marketing campaigns, such as social media and email campaigns
• Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
• Oversee resource allocation and management within the marketing team.
• Build relationships with stakeholders and the media to implement public relations strategies.
• Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
• Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
• Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.

Vice President, Marketing

Financial Planning and Analysis

• Oversee the implementation and management of AI automation for finance processes
• Analyze financial data and automate reporting
• Collaborate with finance team on budgeting and forecasting
• Ensure compliance with financial regulations

Accounting & Finance AI Automation Manager

Manager

• Oversee inventory accuracy and reconciliation processes across all retail stores nationwide.
• Conduct regular and ad hoc inventory audits, cycle counts, and variance investigations to maintain inventory integrity.
• Analyze inventory reports to identify discrepancies, trends, and opportunities for improvement in stock accuracy.
• Partner with store operations and supply chain teams to ensure accurate receiving, transfers, and returns.
• Collaborate with merchandising and planning teams to align stock levels with forecasted demand and promotional activity.
• Develop and implement standard operating procedures (SOPs) to ensure consistent inventory practices across all locations.
• Support store teams with inventory-related training, tools, and best practices to reduce shrink and improve efficiency.
• Work with Loss Prevention to identify and address root causes of shrinkage, theft, or operational errors.
• Provide detailed reporting and insights to senior leadership on inventory health, discrepancies, and resolution strategies.
• Participate in new store openings, relocations, and store closings by coordinating inventory setup and transfer processes.

Inventory Optimization Manager

Director

• Lead, coach, and develop a team of Regional and Retail Operations leaders and District Managers, building strong bench strength and succession plans.
• Ensure consistent leadership expectations, performance management, and professional development across all retail management levels.
• Foster a culture of accountability, collaboration, and continuous improvement aligned with Story’s values and support VP of Retail.
• Serves as the primary owner of national retail operational governance, including SOP, compliance execution standards, audit readiness, and system adoption.
• Ensures operational issues are resolved through regional /district leadership rather than direct store-level intervention
• Partner closely with Marketing, Merchandising, HR, Compliance, IT, Finance, and Supply Chain to ensure retail needs are supported and brand standards are upheld.
• Act as a key liaison between corporate strategy and field execution, ensuring alignment, clarity, and follow-through.
• Partner with retail leadership to support sales growth, labor optimization, and margin improvement initiatives.
• Support budgeting, forecasting, and labor management efforts by ensuring operational alignment to financial targets.
• Analyze sales data, market performance, and customer insights to inform operational improvements and strategic decisions.
• Own and evolve the national retail operating model, ensuring consistent execution of standards, SOPs, and best practices across all markets.
• Develop, implement, and continuously improve standard operating procedures (SOPs), internal processes, and compliance training for all retail locations.
• Review daily, weekly, and monthly performance metrics across all stores, identifying trends, risks, and opportunities; drive corrective action plans where performance gaps exist.
• Oversee inventory, point-of-sale, and compliance systems to ensure accuracy, adoption, and audit readiness across all markets.
• Develop and execute standardized audit programs to enforce compliance, operational discipline, and reporting accuracy.
• Act as a liaison between corporate strategy and field execution.

Regional Retail Director

Controller

• Own intercompany accounting processes, including cost sharing, management fees, intercompany debt, and interest calculations.
• Manage consolidation and elimination processes across all legal entities.
• Partner with Treasury to ensure alignment between accounting records and intercompany cash activity.
• Manage the general ledger, including chart of accounts governance, account structure, and ongoing GL maintenance, under the direction of the Corporate Controller & VP of Accounting.
• Support and co-lead the monthly close process across all entities, ensuring adherence to close timelines and accuracy of reported results.
• Review and approve journal entries, accruals, and account analyses, with a focus on intercompany activity and complex accounting areas.
• Prepare and review consolidated financial statements, including eliminations, supporting schedules, and supporting commentary.
• Ensure completeness and accuracy of assigned balance sheet and income statement accounts.
• Oversee preparation and review of monthly balance sheet reconciliations.
• Maintain and enhance documentation, controls, and audit trails.
• Design, document, and implement scalable accounting processes aligned with Company SOPs.
• Partner with Finance, Legal, and Treasury to establish clear ownership and accountability across workflows.
• Continuously evaluate and improve close efficiency, intercompany frameworks, and reporting outputs.
• Serve as a key liaison for external auditors and during quarterly and annual processes.
• Prepare supporting schedules, analyses, and financial commentary.
• Ensure compliance with lender and shareholder reporting requirements, including the accurate and timely preparation of monthly financial reporting packages, and support monitoring and adherence to debt covenant compliance through analysis and documentation.
• Provide support and training to accounting peers and other team leaders.
• Perform complex accounting analyses, including enhancements to consolidation and reporting frameworks.
• Support special projects and strategic initiatives as assigned.

AI Enablement Manager

Vice President, Marketing

Accounting & Finance AI Automation Manager

Inventory Optimization Manager

Regional Retail Director

Assistant Controller