Story Cannabis

Brand Manager

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
• Define and protect each brand’s identity within the portfolio—ensuring the premium line signals "culture and exclusivity" while the value line signals "community and accessibility".
• Develop lifecycle marketing strategies that retain customers. Segment audiences to drive "drops" to premium buyers and "bundles" to value buyers.
• Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).
• Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.
• Oversee merchandising execution in Story Dispensaries ensuring company brands are the “hero” through impactful displays, product storytelling, and effective budtender education.
• Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind within partner and competitor dispensaries.
• Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.
• Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.
• Oversee the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords.
• Lead regional market strategy across Maryland, Arizona, and expansion markets by staying active in local dispensaries, analyzing competitor dynamics, developing challenger strategies, and creating scalable brand playbooks for future market launches.
• Drive portfolio strategy across all tiers by aligning SKU decisions with Operations and Cultivation, executing differentiated launch approaches, and leading packaging and form-factor development that maximizes shelf appeal while meeting state-by-state compliance requirements.
• Own market intelligence and performance analytics by leveraging cannabis data platforms to track real-time share, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market share, and assessing how pricing shifts impact tier performance.

Senior Brand Manager

Human Resources

• Strengthen Partnerships: Develop and nurture strong partnerships with management and employees, providing guidance, counsel, and coaching on HR related matters.
• Performance Management: Provide day-to-day performance management guidance to line management (e.g., coaching, counseling, career development, corrective actions).
• Policy Development and Application: Collaborate with management to develop and implement policies and guidelines that enhance work relationships, morale, productivity, and retention.
• Employee Relations: Create strategies to conduct effective, thorough, and objective investigations in a timely manner.
• Legal Compliance: Maintain in-depth knowledge of employment laws and regulations, ensuring legal compliance in day-to-day employee management.
• Talent Acquisition and Management: Collaborate with Talent Acquisition and management teams to develop workforce planning and identify talent needs. Manage new employee onboarding, as well as any offboarding of employees.
• Payroll and Benefits: Liaise with payroll and benefits team to ensure accurate payroll, benefits, and leave requests.
• Corporate HR Initiatives: Partner with management to facilitate, communicate, and support Corporate HR programs, initiatives, and compliance.
• Any other duties that may be assigned

Human Resources Manager

Brand Ambassador

• Collaborates with sales and product teams to develop branding messages.
• Identifies target customers and markets.
• Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
• Collaborates with sales or marketing representatives to fully understand product and communication needs.
• Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
• Develops and distributes materials related to sales, training, and marketing.
• Develops and maintains positive relationships with existing and potential clients.
• Responsible for scheduling and executing in-store activations/trainings
• Manages in-store merchandising
• Performs other duties as assigned.

• Serve as a point of contact for employee benefits inquiries, including health, dental, vision, disability, and retirement plans.
• Manage benefit enrollments, changes, and terminations in HR systems and with third-party vendors.
• Support annual open enrollment and benefits education initiatives and create/complete monthly benefit reconciles.
• Assist with bi-weekly payroll processing, ensuring accurate time and attendance records and reconcile payroll reports.
• Maintain compliance with federal, state, and local employment laws and regulations and assist with audits.
• Ensure proper recordkeeping, data retention, and assist with badging process when necessary.
• Generate and analyze HR data reports, including headcount, turnover, compliance, and payroll metrics; provide insights and recommendations.
• Maintain HRIS data integrity, manage employee life cycle updates, support system enhancements, troubleshooting, and user training.
• Partner with HR leadership to optimize workflows, automate processes, and perform HR documentation audits for completion.

Senior Brand Manager

Human Resources Manager

Brand Ambassador

HR Operations Specialist