Vice President, Marketing

Story Cannabis

Vice President of Marketing developing and implementing marketing strategies for Story Cannabis. Leading marketing team and collaborating across markets to enhance brand awareness and growth.

Posted 6/1/2026full-timeRemote • Arizona • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
Oversee and improve marketing campaigns, such as social media and email campaigns
Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
Oversee resource allocation and management within the marketing team.
Build relationships with stakeholders and the media to implement public relations strategies.
Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field.
15+ years of experience, with previous position(s) in a marketing leadership role.
Proven leader and creative thinker with a track record of translating thinking into action plans and output.
The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts.
Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders.
Ability to flex between high-level strategic thinking and tactical project management.
Strong financial planning and budgeting experience.
Leadership and people management skills with the ability to successfully inspire, lead and scale teams.
The ability to travel to our corporate office and other markets as needed.

Benefits

Comp & perks

Paid time off (PTO) including 8 paid holidays per year*
Medical, Dental, and Vision Insurance*
401k retirement savings plan*
Company paid Short-Term & Long-Term disability*
Company paid Life Insurance*
Employee Assistance Program (EAP)
Employee referral program
Commuter benefits*
Product discounts
Additional compensation incentives (tips, bonuses, etc.)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiesbrand marketingmarketing campaignscompetitive analysisdata analysisbudget managementKPI reportingproject managementpublic relationsmarketing plans

Soft Skills

leadershipcreative thinkingstrategic thinkingtactical project managementrelationship buildingteam managementcommunicationinspirationflexibilitycollaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business