Sales Director
Cognyte
Cyber Security
Product Marketing Manager
SpyCloud
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber SecurityITSM
About the role
- Report to the Senior Director of Product Marketing and help shape how SpyCloud brings identity threat protection solutions to market
- Lead and support launches for technology integrations (IAM/PAM, SIEM, SOAR, EDR/XDR/MDR, ITSM, threat intel, etc.)
- Partner with the Alliances team to create joint value propositions, full-funnel content, sales plays, and enablement
- Create launch assets and positioning that equip internal teams and partners to accelerate adoption and close deals faster
- Collaborate with Product and Marketing to test and scale product-led growth and sales experiments
- Develop messaging, campaigns, and digital programs that drive adoption and expansion
- Design and optimize demand generation motions – acquiring, nurturing, and converting leads into paying customers
- Partner with Customer Success and PMM team members to source customer reviews, case study candidates, and campaign content
- Build campaigns that showcase ROI, amplify customer stories, and strengthen advocacy
- Develop sales enablement materials including customer-facing presentations, talk tracks, and demo scripts
- Work closely with PMM peers, Demand Gen, Content, Product Management, Sales, and CS to infuse market insights into strategy and execution
- Operate flexibly across projects that may fall outside the standard PMM box
Requirements
- Minimum 5 years product marketing experience
- 2-3 years experience in cybersecurity, identity, threat intelligence or adjacent space
- Familiarity with IAM/PAM, SIEM, SOAR, EDR, XDR, MDR, or related security ecosystems
- Proven ability to develop and execute GTM strategies and content across the funnel
- Skilled at cross-functional collaboration and program building
- Exceptional written and verbal communication skills, with a knack for simplifying technical concepts
- Self-starter who thrives in fast-moving, growth-oriented environments
- SpyCloud is not sponsoring visas at this time
- Nice to Have: Experience supporting alliances/BD marketing
- Nice to Have: Background in PLG/PLS environments
- Nice to Have: Experience with customer marketing programs and advocacy platforms
- Nice to Have: Comfort with testing/using AI tools for competitive or GTM efficiency
