Senior Marketer – Global Expansion
Nuclei
Digital Marketing Manager
Spektrix
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $120,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead strategy, execution, and optimization of digital campaigns to drive awareness, lead generation, and pipeline growth
- Scale digital channels including paid search, paid social, display, SEO, and retargeting
- Manage paid media budgets to maximize return on investment
- Test and optimize ad creatives, copy, landing pages, bidding strategies, and targeting
- Run A/B tests on landing pages and calls-to-action to improve conversion rates
- Use analytics and marketing tools (Google Analytics/GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance
- Collaborate with web and design teams to enhance UX, conversion paths, and CRO
- Partner with content and web teams to deliver SEO strategies (on-page, off-page, technical) and conduct site audits
- Work with CRM Manager to align digital activity with revenue and attribution data
- Support product launches, webinars, events, and ABM campaigns with tailored digital promotion
- Use data to prioritize high performing channels, formats, and messaging themes
- Stay up-to-date on digital marketing best practices and recommend improvements
- Report into the VP, Marketing & Communications
- Be available to attend key on-site events/activities approximately four times per year (business covers travel expenses)
Requirements
- Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
- Proven success managing paid search and paid social campaigns with measurable pipeline impact
- Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
- Experience with marketing attribution, automation, and CRM through HubSpot
- Data-driven mindset with a focus on metrics and experimentation
- Experience working across time zones
- Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
- Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages
- Experience planning, launching, and optimizing campaigns across Google/Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms
- Experience using analytics and marketing tools (Search Console, Hotjar, Ahrefs)
- Ability to collaborate cross-functionally with content, CRM, web, product marketing teams
- A quiet working space at home for uninterrupted video calls
- An internet connection that supports video calls and access to systems
