Spektrix

Digital Marketing

• Lead strategy, execution, and optimization of digital campaigns to drive awareness, lead generation, and pipeline growth
• Scale digital channels including paid search, paid social, display, SEO, and retargeting
• Manage paid media budgets to maximize return on investment
• Test and optimize ad creatives, copy, landing pages, bidding strategies, and targeting
• Run A/B tests on landing pages and calls-to-action to improve conversion rates
• Use analytics and marketing tools (Google Analytics/GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance
• Collaborate with web and design teams to enhance UX, conversion paths, and CRO
• Partner with content and web teams to deliver SEO strategies (on-page, off-page, technical) and conduct site audits
• Work with CRM Manager to align digital activity with revenue and attribution data
• Support product launches, webinars, events, and ABM campaigns with tailored digital promotion
• Use data to prioritize high performing channels, formats, and messaging themes
• Stay up-to-date on digital marketing best practices and recommend improvements
• Report into the VP, Marketing & Communications
• Be available to attend key on-site events/activities approximately four times per year (business covers travel expenses)

Digital Marketing Manager