Spektrix

Marketing

• Accountable for: Building and executing on effective client marketing strategies and campaigns with the goal of building stronger relationships, increasing adoption, and creating advocates.
• Managing and scaling the customer advocacy program that not only captures advocate client testimonials and feedback, but creates a mechanism to recruit clients to advocates.
• Owning and optimizing the customer lifecycle journey and marketing experience, including onboarding, adoption, renewal, and advocate stages.
• Identifying and cultivating power users and champions for use in sales, marketing, and events.
• Maintaining a consistent tone of voice and brand experience across all touchpoints.
• Analyzing customer behavior and feedback to identify marketing opportunities and areas for improvement.
• To deliver on these accountabilities, this role will be responsible for: Working closely with the community and events team to ensure smooth collaboration through these channels.
• Partnering with client success to surface customer success stories and advocacy opportunities.
• Collaborating with the events team to coordinate client participation in speaking at events, on potential advisory boards, in media and case studies, etc.
• Developing and managing email nurture campaigns, newsletters, and in-app messaging to educate and engage users.
• Collaborating with product marketing to define segmentation and personalized communications and product usage, adoption rates, etc.
• Working with product marketing to establish the content strategy for customer-facing updates, including product announcements, feature releases, and educational content.
• Managing the marketing aspects of the net promoter score evaluation.
• Establishing goals, measuring outcomes, and sharing insights to continually improve customer marketing efforts.

Senior Customer Marketing Manager

• Building and executing on effective client marketing strategies and campaigns with the goal of building stronger relationships, increasing adoption, and creating advocates.
• Managing and scaling the customer advocacy program that not only captures advocate client testimonials and feedback, but creates a mechanism to recruit clients to advocates.
• Owning and optimizing the customer lifecycle journey and marketing experience, including onboarding, adoption, renewal, and advocate stages.
• Identifying and cultivating power users and champions for use in sales, marketing, and events.
• Maintaining a consistent tone of voice and brand experience across all touchpoints.
• Analyzing customer behavior and feedback to identify marketing opportunities and areas for improvement.
• Working closely with the community and events team to ensure smooth collaboration through these channels.
• Partnering with client success to surface customer success stories and advocacy opportunities.
• Collaborating with the events team to coordinate client participation in speaking at events, on potential advisory boards, in media and case studies, etc.
• Developing and managing email nurture campaigns, newsletters, and in-app messaging to educate and engage users.
• Collaborating with product marketing to define segmentation and personalized communications and product usage, adoption rates, etc.
• Working with product marketing to establish the content strategy for customer-facing updates, including product announcements, feature releases, and educational content.
• Managing the marketing aspects of the net promoter score evaluation.
• Establishing goals, measuring outcomes, and sharing insights to continually improve customer marketing efforts.

Full-stack Engineer

• Our engineers have a flexible start time, so may well get some work in before a morning standup to review work in progress.
• Pairing with colleagues, you will work on tickets on the team’s Kanban board. This will include activities such as discovery, investigation and spikes, writing tickets, implementation, testing, documentation, build, and release.
• If an incident occurs within your team’s area of ownership, you may be one of the responders who will work to resolve it; this is done in close collaboration with customer-facing teams.
• While many of our services are deployed when changes are made, we operate a release daily for the core of our product. Each team takes their turn; sometimes, it will be your turn to release to production.
• Every two weeks, we have a retrospective to highlight any problems and continuously improve our ways of working.
• Every two weeks, we have an Learning & Development day, where you can work on relevant skills and professional development.

Senior Software Engineer

Digital Marketing

• Lead strategy, execution, and optimization of digital campaigns to drive awareness, lead generation, and pipeline growth
• Scale digital channels including paid search, paid social, display, SEO, and retargeting
• Manage paid media budgets to maximize return on investment
• Test and optimize ad creatives, copy, landing pages, bidding strategies, and targeting
• Run A/B tests on landing pages and calls-to-action to improve conversion rates
• Use analytics and marketing tools (Google Analytics/GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance
• Collaborate with web and design teams to enhance UX, conversion paths, and CRO
• Partner with content and web teams to deliver SEO strategies (on-page, off-page, technical) and conduct site audits
• Work with CRM Manager to align digital activity with revenue and attribution data
• Support product launches, webinars, events, and ABM campaigns with tailored digital promotion
• Use data to prioritize high performing channels, formats, and messaging themes
• Stay up-to-date on digital marketing best practices and recommend improvements
• Report into the VP, Marketing & Communications
• Be available to attend key on-site events/activities approximately four times per year (business covers travel expenses)

Senior Customer Marketing Manager

Senior Customer Marketing Manager

Senior Software Engineer

Digital Marketing Manager