Head of Marketing Strategy and Planning
Guesty
Job Level
Senior
About the role
- Own and execute comprehensive marketing strategies for India, Saudi Arabia, and European markets with deep research into banking, fintech, and telecom landscapes
- Shape Nuclei's global narrative through compelling content (whitepapers, webinars, reports) and build PR strategies that establish market credibility and differentiation
- Design integrated digital campaigns and targeted ABM programs for enterprise prospects, transforming client success stories into global showcases
- Collaborate with sales, product, and leadership teams to feed market insights into product strategy and craft GTM playbooks for new market entry
- Build differentiated value propositions tailored for each region and craft compelling competitive positioning against local and global players
- Drive consistent demand-generation programs for enterprise accounts across multiple regions with focus on pipeline creation and conversion
- Establish marketing frameworks, tools, and processes that can scale globally while introducing efficiency improvements and best practices
- Build dashboards, KPIs, and attribution models for clear ROI tracking; experiment, measure, iterate, and replicate successful strategies across markets
Requirements
- 5–8 years in B2B marketing (fintech/SaaS/financial services is a plus)
- Experience driving international expansion or new market entries
- Strategic thinker and hands-on executor — you’ll be building, not outsourcing
- Comfortable leading teams and projects across geographies
- Data-driven but creative — you can tell a story and prove its impact
- Global mindset: understands cultural nuance, adapts quickly
- Hungry to learn, experiment, and create category-defining work
