Senior Campaign Manager
ButterCMS 🧈
Salary
💰 $173,000 - $217,000 per year
Job Level
Senior
About the role
- Develop global AB advisory board strategy and implement across US, UK, and ANZ
- Create standardized frameworks, processes, and best practices for the selection, engagement, and management of AB board members
- Develop programming approaches that deliver exceptional value to participants while maximizing strategic insights for Xero
- Establish clear metrics and reporting methods to demonstrate the business impact of AB advisory boards
- Collaborate closely with regional counterparts to implement the global strategy with appropriate local adaptations
- Facilitate regular knowledge sharing and best practice exchange across regions
- Manage the selection, onboarding, and ongoing engagement of AB and SB (plus enterprise where relevant) advisory board members in your region (separate AU and NZ groups for ANZ)
- Strategically plan and facilitate compelling advisory board workshops that generate meaningful insights while providing value to participants
- Build strong relationships with board members, understanding their businesses and challenges to maximize the relevance of their contributions
- Work closely with product, marketing, and leadership teams to ensure advisory board insights influence strategic decisions
- Transform board members into proactive advocates who generate referrals, testimonials, and content
- Develop content and communication strategies to share board insights across the organization
- Create and implement retention strategies to maintain engagement with high-value board members
- Develop a program that delivers value to the AB members so that they are able to grow and improve their own practices with the insights from Xero and the other members
- Collect detailed feedback from each workshop to guide and influence product and GTM strategies
- Manage active Slack channels for Customer Advisory Board (CAB) members, ensuring consistent, valuable engagement between formal meetings
- Develop a content strategy for Slack channels that maintains member interest and participation
- Support in the development and delivery of key advisory board events and engagements outside of scheduled workshops (ie. Xerocon side events)
- Create and curate timely, relevant content that provides exclusive value to CAB members
- Establish clear communication protocols and cadence to keep members informed and engaged
- Monitor member engagement and proactively address declining participation
- Facilitate peer-to-peer connections and discussions among members
- Gather continuous feedback through digital channels to complement formal advisory sessions
- Use communication platforms to quickly validate ideas or gather input between formal meetings
- Identify and enlist a wide variety of stakeholders who can add value to advisory board outcomes
- Proactively maintain strong relationships with key stakeholders, ensuring they remain well-informed and eliminating surprises
- Break down silos by challenging "us vs. them" thinking, reminding all stakeholders they're working toward shared goals
- Create rich, comprehensive reports that skillfully deliver necessary information to stakeholders
- Serve as a knowledge hub, proactively disseminating insights, updates, and learnings across the organization
- Continuously monitor key metrics and benchmarks to optimize processes, products, and outcomes
- Quickly resolve process breakdowns to ensure minimal disruption in workflow
- Implement measures to prevent recurring problems
- Balance focus on key results with process optimization to ensure quality and efficiency
- Explore multiple approaches and experiment with alternatives to overcome barriers
- Apply expertise in unique and innovative ways, finding creative solutions to complex challenges
- Encourage and support creativity in others, building upon and strengthening new solutions collaborativelyProactively understand and manage risks as they relate to your role
- Development of a comprehensive global AB advisory board strategy implemented consistently across regions
- Successful management of vibrant, engaged AB and SB advisory boards in your region
- Active, high-engagement Slack channels with consistent member participation
- Measurable influence of advisory board insights on product roadmap and strategy decisions
- High satisfaction scores among advisory board members
- Increased external advocacy from board members through testimonials, referrals, and content participation
- Recognition of advisory boards as strategic assets rather than tactical feedback channels
- Stakeholders consistently well-informed and engaged in the advisory board program
- Innovative approaches that set new standards for customer advisory programs
- Established metrics demonstrating clear ROI of advisory board programs
- Excellent facilitation skills with ability to lead productive discussions among diverse stakeholders
- Exceptional communication skills with ability to deliver complex information in a polished, precise, and compelling manner
- Demonstrated ability to encourage and incorporate diverse perspectives and ideas
- Strong project management capabilities with attention to detail and ability to manage multiple priorities
- Data-driven approach with ability to measure program effectiveness and demonstrate ROI
- Demonstrated tenacity in achieving results despite obstacles and setbacks
- Extensive experience in marketing, customer advocacy, or related fields
- Proven track record and experience developing and managing customer advisory programs or similar customer engagement initiatives
- Experience managing online communities and driving digital engagement
- Strong understanding of B2B marketing with experience in accounting, financial services, or SaaS industries preferred
- Experience working in a matrix global organizations with ability to balance global consistency with regional relevance
Requirements
- Extensive experience in marketing, customer advocacy, or related fields
- Proven track record and experience developing and managing customer advisory programs or similar customer engagement initiatives
- Experience managing online communities and driving digital engagement
- Strong understanding of B2B marketing with experience in accounting, financial services, or SaaS industries preferred
- Experience working in matrix global organizations with ability to balance global consistency with regional relevance
- Excellent facilitation skills with ability to lead productive discussions among diverse stakeholders
- Exceptional communication skills with ability to deliver complex information in a polished, precise, and compelling manner
- Demonstrated ability to encourage and incorporate diverse perspectives and ideas
- Strong project management capabilities with attention to detail and ability to manage multiple priorities
- Data-driven approach with ability to measure program effectiveness and demonstrate ROI
- Demonstrated tenacity in achieving results despite obstacles and setbacks
