Demand Generation Manager
FORM │ Virtual obesity medicine clinic
Senior Field Marketing Specialist
GDS Group
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado, New York
Visit company websiteSalary
💰 $70,000 - $85,000 per year
Job Level
Senior
About the role
- Plan and execute innovative, localized field marketing programs aligned with sales priorities
- Build ABM programs, events, direct mail, and content drops tailored to specific territories, verticals, or accounts
- Partner closely with Sales to uncover gaps and activate marketing support to drive engagement
- HubSpot operations: build landing pages, emails, nurture workflows, and manage HubSpot campaigns with accurate tracking
- Lead event strategy including pre- and post-event planning, communications, and follow-up to maximize pipeline impact
- Pull performance data, report on KPIs, and make data-driven recommendations to improve ROI and accelerate deal cycles
- Manage budgets and resources, coordinate with vendors and internal stakeholders to keep programs on time, on brand, and on budget
- Document best practices to build scalable field marketing processes
- Maintain a calendar of content and activities to ensure internal alignment
Requirements
- 2–4 years of experience in field marketing, demand generation, event marketing, or sales enablement (B2B, adtech or SaaS preferred)
- Experience running events and campaigns from idea to execution — and measuring what worked
- Skilled in HubSpot and Salesforce (or at least one of the two)
- Strong project management skills with excellent communication, attention to detail, and organizational abilities
- A natural collaborator who loves working cross-functionally with multiple teams
- A creative thinker who knows how to make marketing memorable and impactful
