Marketing Director
PSI CRO AG
Head of Marketing Strategy and Planning
Guesty
full-time
Posted on:
Location: 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Lead annual and quarterly marketing planning processes and align strategy with company objectives and GTM priorities
- Own global marketing budget allocation, headcount planning, and ROI modeling in partnership with Finance, BI and RevOps
- Develop and manage marketing KPIs, dashboards, and scorecards across brand, demand gen, product marketing, and customer marketing
- Partner with Sales, Product, and Customer Success to ensure marketing plans support pipeline goals, product launches, and customer lifecycle needs
- Manage budgets across business portfolio brands (Rentals United and Yield Planet) to optimize yearly revenue objectives
- Act as coordination hub for Local Country Managers in key territories, ensuring alignment and appropriate materials
- Deliver reporting and insights to the CMO and executive team to guide strategic decisions
- Drive marketing best practices, global governance, and enablement across regional and functional marketing teams
Requirements
- 8+ years of experience in B2B marketing, with experience in strategy, operations, or planning roles
- Deep understanding of SaaS metrics, GTM motions (PLG, SLG, enterprise, partner, revenue upsells)
- Proven leadership in strategic planning, budget ownership, and data-driven decision-making
- Strong cross-functional collaboration skills, especially with Finance, Sales Ops, and Product
- Experience managing marketing performance dashboards and tools (e.g., Salesforce, HubSpot, Looker)
- Excellent executive presence and communication skills
