Oversee marketing for the region, ensuring all activities are strategically aligned with A-LIGN’s global corporate objectives, as well as owning, driving and optimizing the outcomes of those programs
Represent EMEA marketing priorities in global planning and decision-making forums, acting as the senior marketing leader for the region
Monitor and analyze the performance of regional marketing campaigns to assess pipeline impact and optimize future strategy
Collaborate with regional partners to co-create marketing programs, manage joint campaigns, and ensure alignment with channel strategy
Manage and allocate the regional marketing budget to maximize impact and return on investment for all activities
Lead the planning and execution of field marketing programs including trade shows, webinars, roadshows, and partner events to drive demand and brand awareness
Hire and manage regional agencies and internal contributors to support campaign execution and asset development, while leveraging dotted-line support from global service functions
Collaborate with sales and global marketing teams to design and implement account-based marketing programs targeting high-value accounts
Work cross-functionally with marketing, sales, product, and partner teams to ensure cohesive messaging and execution
Adapt global campaigns and content to reflect the cultural, linguistic, and business nuances of EMEA markets
Champion innovation and scalability in marketing programs to support the region’s growth potential
Collaborate closely with marketing, sales, product, and corporate marketing teams to ensure alignment between regional marketing and sales strategies
Requirements
Bachelor’s degree in marketing or other relevant fields preferred
5–10 years of experience leading marketing in the EMEA region, ideally in cybersecurity or B2B tech
Proven success in field marketing and ABM program execution
Experience managing agencies and cross-functional teams, including dotted-line leadership
Strong proficiency in Salesforce, Pardot, or equivalent platforms
Demonstrated ability to drive results in fast-paced, high-growth environments
Exceptional project management, communication, and strategic thinking skills
Impeccable attention to detail
Strong project management and time management skills
Ability to establish priorities and meet deadlines in an ever-changing environment with competing priorities
Thrives in a fast-paced environment
Ability to work individually as well as collaboratively