Foods Connected Ltd

VP of Marketing

Foods Connected Ltd

full-time

Posted on:

Location Type: Hybrid

Location: Belfast • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Job Level

Lead

About the role

  • Define and own the global marketing vision, strategy, and roadmap aligned with scale-up growth objectives.
  • Lead annual and quarterly planning for communications, and customer acquisition budgets, with flexibility to adapt to evolving business needs.
  • Oversee global demand generation strategy across all market segments and geographies.
  • Partner with Head of Product to define go-to-market positioning, customer segmentation, and value propositions.
  • Spearhead go-to-market strategies for new product launches, vertical expansion, and M&A brand integration.
  • Demonstrated success in developing and executing account-based marketing (ABM) strategies in collaboration with sales.
  • Strong background in product marketing, including go-to-market planning, positioning, messaging, and competitive analysis across multiple verticals.
  • Coordinate regional marketing efforts across EMEA, APAC, and North America, ensuring consistency in brand while respecting local market needs.
  • Contribute to M&A due diligence by assessing brand strength, market reputation, and marketing capabilities of target companies.
  • Build, mentor, and scale a high-performing marketing team with clear KPIs and development pathways.
  • Evaluate and implement best-in-class MarTech stack solutions to support scale.

Requirements

  • Bachelor’s degree in a related field and 8+ years of progressive marketing leadership experience, including team management and strategic planning.
  • 10+ years in B2B Enterprise SaaS marketing, ideally within the Food or Manufacturing sectors.
  • Proven success in scaling marketing functions and driving measurable growth in scale-up environments.
  • Experience in M&A communications, brand integration, and post-acquisition marketing strategy.
  • Demonstrated success in leading global marketing teams and coordinating regional efforts across EMEA, APAC, and North America.
  • CIM Diploma or equivalent certification preferred.
  • HubSpot or Salesforce: End-to-end campaign automation, lead scoring, segmentation, and reporting.
  • Integration with sales pipelines, customer success workflows, and product usage data.
  • ZoomInfo, Clearbit, LinkedIn Sales Navigator: Enhance lead profiles, enrich CRM data, and personalise outreach.
  • Google Analytics 4 (GA4), Hotjar, Mixpanel, or Heap: Track user behaviour, funnel performance, and conversion paths.
  • Execute account-based marketing strategies and coordinate global campaigns.
  • Experience marketing SaaS products in regulated B2B industries (e.g. food, manufacturing, or supply chain) is highly desirable.
  • Manage multilingual content and ensure consistent brand messaging across markets.
Benefits
  • Competitive Base Salary
  • Private Healthcare including Dental & Vision
  • Clear Career Progression with supported L&D opportunities
  • Generous Holiday Package - 25 Days + 10 Public Holidays
  • Employee Wellness Program and Classes including Yoga & Circuit Training

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
account-based marketinggo-to-market planningproduct marketingcompetitive analysismarketing strategydemand generationcampaign automationlead scoringcustomer segmentationbrand integration
Soft skills
leadershipstrategic planningteam managementmentoringcommunicationadaptabilitycollaborationevaluationscalingconsistency
Certifications
Bachelor’s degreeCIM Diploma