Foods Connected Ltd

Chief Marketing Officer

• Define and own the global marketing vision, strategy, and roadmap aligned with scale-up growth objectives.
• Lead annual and quarterly planning for communications, and customer acquisition budgets, with flexibility to adapt to evolving business needs.
• Oversee global demand generation strategy across all market segments and geographies.
• Partner with Head of Product to define go-to-market positioning, customer segmentation, and value propositions.
• Spearhead go-to-market strategies for new product launches, vertical expansion, and M&A brand integration.
• Demonstrated success in developing and executing account-based marketing (ABM) strategies in collaboration with sales.
• Strong background in product marketing, including go-to-market planning, positioning, messaging, and competitive analysis across multiple verticals.
• Coordinate regional marketing efforts across EMEA, APAC, and North America, ensuring consistency in brand while respecting local market needs.
• Contribute to M&A due diligence by assessing brand strength, market reputation, and marketing capabilities of target companies.
• Build, mentor, and scale a high-performing marketing team with clear KPIs and development pathways.
• Evaluate and implement best-in-class MarTech stack solutions to support scale.

VP of Marketing

Customer Support

• Build an in depth understanding of Foods Connected product offerings across Food Quality & Technical and Procurement and Protein Optimisation offerings.
• Offer prompt and proactive support to customers and their suppliers using systems like HubSpot, ensuring efficient case management and issue resolution.
• Track customer interactions, and potential issues using CRM tools, ensuring transparency and accurate record-keeping.
• Work closely with other members of Customer Success, and development teams to ensure customers' needs are met and products are aligned with customer feedback.
• Take appropriate steps to escalate issues when needed to second or third line and continue to monitor this progress for the customer and communicate effectively.
• Support customers when required through the onboarding process, ensuring a smooth transition onto the Foods Connected platform in collaboration with other assigned Customer Success team members.
• Gather and analyse customer feedback to inform product improvements and updates.
• Monitor and report on customer health metrics using our CRM platform HubSpot to ensure high satisfaction.
• Provide clients with regular updates on their usage, highlighting key insights and areas for further optimisation.

VP of Marketing

Customer Support Executive – Fixed Term Contract