Senior Manager, Client Marketing
Twin Health
Marketing Operations Specialist
Seesaw Learning
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Build and launch emails, landing pages, forms, and automation programs in Pardot (MCAE).
- Manage email execution, tracking, and reporting to ensure accurate delivery and performance measurement.
- Oversee list management and segmentation strategies to target regional audiences.
- Ensure campaigns are set up correctly in Salesforce and integrated systems.
- Execute multi-channel campaigns (email, webinars, paid, events) in coordination with content and regional marketing teams.
- Support campaign logistics, QA, and post-campaign follow-up.
- Track campaign performance and share insights with the Director of Demand Generation.
- Assist with lead lifecycle tracking, campaign attribution, and generate reports and dashboards.
- Monitor database health, enrichment, and compliance with GDPR, CAN-SPAM, and regional regulations.
- Follow established frameworks for campaign naming, lead scoring, and routing; document and refine workflows.
- Partner closely with Sales Operations and global teams to ensure smooth campaign delivery.
- Reports directly to the Director of Demand Generation.
Requirements
- 2–4 years of experience in marketing operations or demand generation, preferably in B2B SaaS or EdTech.
- Hands-on expertise with Salesforce CRM and Pardot (MCAE).
- Strong experience with email campaign execution, audience segmentation, and performance tracking.
- Analytical mindset with experience building or using dashboards/reports.
- Familiarity with GDPR, CAN-SPAM, and regional compliance regulations.
- Strong communication and collaboration skills, comfortable working across global teams.
- Attention to detail and ability to manage multiple projects simultaneously.
