Seesaw Learning

Marketing

• Own the Teacher and Buyer personas globally, designing high-conversion lifecycle campaigns.
• Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement.
• Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators.
• Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention.
• Use customer journey data to pilot A/B tests and personalization tactics that increase conversion.
• Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates.

Senior Lifecycle Marketing Manager

Revenue Operations

• Partner with key stakeholders on Salesforce strategy for the GTM organization, including roadmap development, prioritization of requests, and alignment across teams
• Partner with Business Technology to prioritize requests, manage backlog items, and coordinate releases
• Establish and maintain Salesforce data governance standards, including data quality, security, access controls, and system scalability
• Manage system change processes including documentation, testing, QA validation, and deployment coordination with Business Technology
• Own the end-to-end GTM lifecycle architecture in Salesforce
• Ensure Salesforce workflows accurately support sales pipeline management, renewals forecasting, customer lifecycle tracking, and expansion opportunities
• Partner with internal operations and data teams to maintain a cohesive GTM systems architecture between Salesforce and other GTM systems (e.g., customer success platforms, marketing automation, analytics tools)
• Support troubleshooting, user support, and operational issue resolution related to CRM workflows
• Lead process mapping initiatives across Sales, Marketing, and Customer Success teams to ensure clear and scalable workflows
• Identify operational bottlenecks across the revenue lifecycle and propose system or process improvements
• Translate business needs into detailed Salesforce requirements and partner with Business Technology to implement solutions
• Ensure consistent communication between GTM stakeholders and technical teams regarding system changes and operational updates
• Support operational readiness for new GTM initiatives including pricing changes, product launches, and market expansions
• Establish reporting standards and data structures that support consistent revenue reporting and operational visibility
• Partner closely with Finance to ensure alignment between Salesforce data structures and revenue reporting logic
• Ensure Salesforce data is reliable and structured appropriately for pipeline reporting, forecasting, renewals tracking, and performance measurement
• Manage and develop a team of three responsible for Salesforce administration and GTM operational support
• Prioritize operational requests against team workload to ensure timely resolution of system and process needs from GTM teams
• Establish clear operational standards for documentation, system QA, and process consistency across the team
• Provide coaching and development to grow the team’s expertise in revenue operations and CRM management.

Manager, Revenue Operations

Customer Success Manager

• Manage a portfolio of our largest district partnerships
• Own the renewal and expansion process for your portfolio
• Lead consultative meetings with key district stakeholders using data
• Develop strategy for each account, identifying expansion targets and cancellation risks

Enterprise Customer Success Manager

• Develop and scale localized demand gen for the US and new exploratory international markets through multi-channel marketing.
• Own the lead-to-revenue lifecycle. You will define MQL/SQL criteria, manage lead scoring (along with Marketing Ops Manager), and partner Sales team (locally and globally).
• Create "Marketing-in-a-Box" kits for resellers to drive independent demand, and execute co-marketing campaigns that incentivize partner-led growth.
• Collaborate with internal marketing team to develop cross-collaborative strategy with Google Ads, LinkedIn Ads, Email Outreach, Social Media, Events and Conferences for high-value US targets and new international markets.
• Be passionate about leveraging data to optimize your campaign strategy.

Regional Marketing Manager

• Own renewal forecasting and Net Revenue Retention (NRR) across the Digital segment
• Drive strategy to increase retention at scale.
• Reduce past-due renewals through structured outreach and proactive risk management
• Optimize renewal automation and self-serve motions to improve efficiency and conversion
• Team delivery on meeting and exceeding renewal and expansion goals
• Pipeline management of renewal/expansion targets and report out on key metrics
• Analysis of industry trends and performance metrics to drive execution and accelerate results
• Improve customer health and adoption across a digital-first portfolio
• Continuously optimize renewal journeys and the self-serve renewal experience
• Identify at-risk signals and build proactive intervention plays
• Partner regularly with Revenue Operations, Finance, Marketing, and Customer Operations to align forecasting, automation, and campaign strategy
• Reduce manual CSM workload through process improvements and scalable systems
• Support international territories (MENA, AUS, UK) while ensuring global consistency in playbooks and execution
• Inspire, attract, and manage a team of 5 high-performing CSMs and drive all aspects of developing leading and coaching with a high focus on the teams metrics and scorecard
• Drive weekly forecasting rigor and KPI accountability
• Coach onboarding, product launches, and skill development to elevate team performance

Senior Lifecycle Marketing Manager

Manager, Revenue Operations

Enterprise Customer Success Manager

Regional Marketing Manager

Digital Customer Success Manager