Seesaw Learning

Marketing Operations

• Build and launch emails, landing pages, forms, and automation programs in Pardot (MCAE).
• Manage email execution, tracking, and reporting to ensure accurate delivery and performance measurement.
• Oversee list management and segmentation strategies to target regional audiences.
• Ensure campaigns are set up correctly in Salesforce and integrated systems.
• Execute multi-channel campaigns (email, webinars, paid, events) in coordination with content and regional marketing teams.
• Support campaign logistics, QA, and post-campaign follow-up.
• Track campaign performance and share insights with the Director of Demand Generation.
• Assist with lead lifecycle tracking, campaign attribution, and generate reports and dashboards.
• Monitor database health, enrichment, and compliance with GDPR, CAN-SPAM, and regional regulations.
• Follow established frameworks for campaign naming, lead scoring, and routing; document and refine workflows.
• Partner closely with Sales Operations and global teams to ensure smooth campaign delivery.
• Reports directly to the Director of Demand Generation.

Marketing Operations Specialist