InMotion Hosting

Inbound Marketing Specialist, Cloud/SaaS

InMotion Hosting

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $60,000 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudDockerKubernetesOpenStackTableauWordPress

About the role

  • Plan, execute, and optimize inbound campaigns across SEO, SEM, paid social, content marketing, webinars, and developer communities.
  • Build persona-driven programs for developers, DevOps engineers, IT leaders, and enterprise buyers.
  • Develop Account-Based Marketing (ABM) programs for high-value enterprise prospects.
  • Create and manage content clusters on key cloud topics.
  • Collaborate with product and engineering teams to create technical, yet accessible content (white papers, migration guides, case studies, webinars).
  • Leverage AI tools for content generation and optimization.
  • Own HubSpot Marketing Hub: workflows, segmentation, lead scoring, and nurture campaigns.
  • Design retargeting flows for long-cycle B2B buyers.
  • Measure and analyze campaign performance with HubSpot, GA4, and Looker Studioand report on impact and growth.
  • Optimize landing pages and trial sign-ups using Conversion Rate Optimization (CRO) best practices (A/B testing, heatmaps, funnel analysis).
  • Create sales enablement assets like battle cards, feature comparison sheets, and competitive positioning materials.

Requirements

  • 3+ years in B2B inbound marketing, ideally in cloud, SaaS, or enterprise technology companies.
  • Proven track record with SEO, SEM, content marketing, marketing automation and lead nurturing.
  • Hands-on experience with HubSpot CRM & Marketing Hub including automation workflows, lead scoring, and reporting.
  • Data driven mindset with experience in analytics tools (GA4, Looker Studio/Tableau) and conversion optimization techniques (A/B testing, funnel analysis).
  • Understanding of cloud infrastructure concepts like IaaS, VPS, Docker, Kubernetes, OpenStack, and hyperscalers.
  • Familiarity with developer ecosystems and technical buyer needs.
  • Experience with ABM platforms (Demandbase, 6sense), LinkedIn Ads, and WordPress or other headless CMS.