InMotion Hosting

Product Manager

• Define the strategic growth and tactical execution plan for Product, Sales, and Marketing.
• Set iterative growth KPIs/OKRs and track success against business goals.
• Perform market research and build lead pipelines by interacting with customers and prospects, attending trade shows and joining other virtual communities.
• Improve product positioning, competitive battlecards, pricing strategies, and Go-To-Market strategies.
• Evaluate competitive offerings and explore innovative solutions to continually strengthen product differentiation.
• Extend sales and marketing channels through Business Development activities, launching into new markets.
• Review the Sales funnel and Marketing lead generation performance, directly reviewing data, coaching others, and setting targets to achieve stretch goals.
• Drive improvements in product NPS and retention by evaluating customer feedback, behavior, and win/loss trends.
• Identify opportunities to increase customer lifetime value (LTV).
• Engage as an ‘executive sponsor’ with our high-value, interesting, and influential customers, with regular cadence of feedback loops.
• Perform product market fit analysis and research activities, gathering insights via customer interviews, conferences, and webinars.
• Collaborate with engineering leaders to build out product roadmaps and development backlogs, coordinating with cross-functional teams to align priorities.
• Identify opportunities for 3rd party integrations, specifically focused on MSP-related B2B solutions to increase value or generate additional revenue.
• Create AI generated POCs to communicate planned product changes to internal stakeholders.

Head of Product Growth – Cloud Division