Backblaze

Director, GTM and Marketing Operations

Backblaze

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $175,000 - $227,000 per year

Job Level

Lead

Tech Stack

CloudTableau

About the role

  • Architect and implement complex integrations across HubSpot, Salesforce, LeanData, Outreach, and analytics platforms
  • Leverage AI-driven tools to automate GTM workflows, enhance data accuracy, and accelerate execution across campaign operations, audience targeting, lead routing, and reporting
  • Build sophisticated lead scoring algorithms using behavioral data, firmographic signals, and intent indicators from ZoomInfo, Clearbit, and G2
  • Design automated lifecycle progression rules, routing logic, and SLA monitoring systems
  • Create multi-touch attribution models and executive dashboards that show campaign contribution to pipeline
  • Operationalize GTM plays with speed and precision to reduce campaign time-to-launch
  • Collaborate with Sales, Field Marketing and Product Marketing teams to develop comprehensive account plans and follow-up strategies
  • Lead strategic alignment across Marketing, SDR, Customer Success, Partner Marketing, and Sales to eliminate silos and drive unified execution
  • Redesign lead handoff processes, scoring models, and routing logic; drive change management and personally implement technical automation workflows
  • Establish proactive collaboration with Legal and Compliance to ensure marketing and GTM operations maintain regulatory adherence
  • Partner with SDR leadership to optimize queue management and sequence strategy, doubling meeting rates for Tier 1 & Tier 2 accounts
  • Ensure end-to-end campaign tracking infrastructure enables accurate attribution and ROI analysis from first touch to closed-won
  • Build analytical frameworks that inform strategic business decisions and optimize program effectiveness
  • Track and improve key metrics: Lead-to-MQL conversion, MQL-to-SDR contact rates, SDR meeting rates, and SLA adherence
  • Troubleshoot campaign, workflow, and automation issues while maintaining database hygiene and data quality
  • Lead and develop specialists across marketing automation, CRM administration, web operations and analytics; provide technical mentoring and strategic guidance

Requirements

  • 8+ years in B2B SaaS marketing/revenue operations with hands-on experience in marketing automation platforms (HubSpot, Marketo, Pardot)
  • Expertise in Salesforce admin, LeanData configuration, and analytics tools (Tableau, advanced reporting)
  • Proven experience building complex integrations, automated workflows, and multi-touch attribution models
  • Experience leveraging AI-driven tools to automate GTM workflows and enhance data accuracy
  • Knowledge of website CMS platforms, HTML/CSS, and data management best practices
  • Experience with Outreach, ZoomInfo, Clearbit, G2 and other martech data sources
  • Demonstrated success leading cross-functional teams and influencing executive stakeholders
  • Proven track record developing and executing successful ABM programs that drive measurable pipeline growth
  • Strong strategic planning and change management expertise in high-growth SaaS environments
  • Excellent analytical skills with ability to interpret data, measure campaign effectiveness, and generate actionable insights
  • Ability to translate strategic business requirements into technical specifications and implementation plans
  • Strong project management skills with ability to manage multiple complex initiatives simultaneously
  • Exceptional communication skills for both technical documentation and executive presentations
  • Bonus: Experience in Enterprise B2B sales cycles; Familiarity with AI-driven marketing programs and emerging martech innovations; Experience supporting ABM motions and pipeline coverage planning in public or high-growth SaaS companies