InMotion Hosting

Marketing

• Plan, execute, and optimize inbound campaigns across SEO, SEM, paid social, content marketing, webinars, and developer communities.
• Build persona-driven programs for developers, DevOps engineers, IT leaders, and enterprise buyers.
• Develop Account-Based Marketing (ABM) programs for high-value enterprise prospects.
• Create and manage content clusters on key cloud topics.
• Collaborate with product and engineering teams to create technical, yet accessible content (white papers, migration guides, case studies, webinars).
• Leverage AI tools for content generation and optimization.
• Own HubSpot Marketing Hub: workflows, segmentation, lead scoring, and nurture campaigns.
• Design retargeting flows for long-cycle B2B buyers.
• Measure and analyze campaign performance with HubSpot, GA4, and Looker Studioand report on impact and growth.
• Optimize landing pages and trial sign-ups using Conversion Rate Optimization (CRO) best practices (A/B testing, heatmaps, funnel analysis).
• Create sales enablement assets like battle cards, feature comparison sheets, and competitive positioning materials.

Inbound Marketing Specialist, Cloud/SaaS

Full-stack Engineer

• Design, develop, and maintain JavaScript based, internal and external applications
• Write clean, efficient, and testable code while following best practices and standards
• Collaborate with product owners, stakeholders, and cross-functional teams to define requirements and deliver high-quality features and enhancements
• Participate in code reviews, testing, and debugging to ensure reliable, maintainable software
• Lead small to medium-sized projects, including managing internal and external communication
• Mentor and train junior engineers, sharing best practices and technical expertise
• Contribute to system design, technical planning, and continuous process improvements
• Stay current on emerging trends and technologies to strengthen our development practices
• Develop and maintain technical documentation, including design documents and specifications
• Perform regular regression testing and write automated tests to ensure software accuracy
• Partner with stakeholders and customers to advocate for product changes that meet evolving needs

Staff Software Engineer

• Define architectural vision and strategies across applications, platforms, services, and integrations to support growth initiatives.
• Work as part of an Agile/Scrum team to rapidly deliver high-value features.
• Mentor and guide engineers through code reviews, technical feedback, and coaching on best practices.
• Contribute to system design, technical planning, and continuous improvement of engineering processes.
• Build prototypes to validate and de-risk innovative solutions.
• Create and maintain architecture documentation, technical diagrams, and design specifications.
• Stay current with emerging technologies, providing insights that shape product and platform roadmaps.
• Participate in incident response and resolution as needed.

Inbound Marketing Specialist, Cloud/SaaS

Staff Software Engineer

Software Architect