Propellic - Travel Marketing

Head of Growth and Marketing Innovation

Propellic - Travel Marketing

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

Tech Stack

JavaScriptPythonSQL

About the role

  • Develop and execute a comprehensive growth strategy to drive new client acquisition and agency brand visibility; set revenue and sales targets in partnership with leadership.
  • Build and iterate on GPT agents, prompt libraries, and AI workflows to personalize, scale, and enhance marketing performance; prototype growth experiments using automation tools (e.g., Make, Zapier, N8N) or lightweight scripting.
  • Automate repetitive marketing workflows such as reporting, content repurposing, campaign QA, and CRM enrichment.
  • Oversee all internal marketing efforts across digital channels, including content marketing, PR, thought leadership, and website optimization; develop and execute B2B demand generation strategy.
  • Optimize HubSpot CRM and marketing automation for lead nurturing, conversion tracking, and sales enablement; develop and maintain internal tools and dashboards.
  • Create repeatable playbooks and internal utilities that multiply the productivity of SDR, Paid Media, Creative, and other teams.
  • Collaborate with department leads to translate campaign hypotheses into testable, trackable, and scalable experiments; stay on the edge of emerging growth tech and AI trends and integrate new solutions.
  • Spearhead the agency’s event strategy, webinars, speaking engagements, whitepapers, and strategic industry relationships to drive business growth.

Requirements

  • 5+ years of experience in growth marketing, B2B marketing, product marketing, or marketing operations, ideally within an agency, startup, or SaaS environment.
  • Strong understanding of demand generation, inbound marketing, sales enablement, and data-driven decision-making.
  • Proven experience in HubSpot CRM management, marketing automation, and lead nurturing.
  • Fluency with AI tools (e.g., ChatGPT, Claude, Gemini) and automation platforms (e.g., Zapier, Make, Tray, N8N) or lightweight scripting.
  • Ability to build scrappy MVPs, including landing pages, workflows, dashboards, and data pipelines, without relying heavily on engineers.
  • Expertise in events marketing, brand positioning, and digital lead generation.
  • Ability to manage and optimize internal P&L.
  • Strong leadership skills with a track record of building and scaling high-performing teams.
  • Exceptional communication, stakeholder management, and strategic planning abilities.
  • Strong bias toward testing, iterating, and building, not just strategizing.
  • Experience in or marketing to the travel or hospitality industry (preferred).
  • Understanding of ABM (Account-Based Marketing) and enterprise sales strategies (preferred).
  • Familiarity with SEO, PPC, and content-driven B2B marketing strategies (preferred).
  • Experience managing and scaling partnership marketing programs (preferred).
  • Comfort working with structured and unstructured data using SQL, Python, or Javascript (preferred).
  • Strong product sense with UX instincts (preferred).
  • Reliable high-speed internet and comfort with virtual collaboration tools.
  • Availability for core work hours around 9a-5p U.S. Central Time.