Propellic - Travel Marketing

Growth Marketing

• Develop and execute a comprehensive growth strategy to drive new client acquisition and agency brand visibility; set revenue and sales targets in partnership with leadership.
• Build and iterate on GPT agents, prompt libraries, and AI workflows to personalize, scale, and enhance marketing performance; prototype growth experiments using automation tools (e.g., Make, Zapier, N8N) or lightweight scripting.
• Automate repetitive marketing workflows such as reporting, content repurposing, campaign QA, and CRM enrichment.
• Oversee all internal marketing efforts across digital channels, including content marketing, PR, thought leadership, and website optimization; develop and execute B2B demand generation strategy.
• Optimize HubSpot CRM and marketing automation for lead nurturing, conversion tracking, and sales enablement; develop and maintain internal tools and dashboards.
• Create repeatable playbooks and internal utilities that multiply the productivity of SDR, Paid Media, Creative, and other teams.
• Collaborate with department leads to translate campaign hypotheses into testable, trackable, and scalable experiments; stay on the edge of emerging growth tech and AI trends and integrate new solutions.
• Spearhead the agency’s event strategy, webinars, speaking engagements, whitepapers, and strategic industry relationships to drive business growth.

Head of Growth and Marketing Innovation