Integrated Marketing Content Specialist
Avantor
Senior SEO Manager
Propellic - Travel Marketing
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as the key point of contact for high-value SEO clients, owning project planning, delivery, and results.
- Design strategies that balance SEO fundamentals with GEO and AI-driven visibility.
- Act as a client-facing consultant and internal knowledge expert; simplify complex ideas, foster relationships, and elevate skills of SEO Managers and new hires.
- Craft dual-path strategic roadmaps aligning SEO fundamentals with GEO deliverables and AI visibility KPIs.
- Design creative solutions that meet client business objectives within scope and budget.
- Research, test, and integrate emerging AI search features (AI Overviews, Generative Search, Google AI Mode, Bing Copilot).
- Deliver quarterly strategy decks tied directly to client business goals and North Star metrics.
- Manage end-to-end SEO deliverables across technical, content, and link-building initiatives.
- Execute GEO-specific deliverables: AI readiness audits, entity presence analysis, Preferred Source monitoring, and content passage refreshes.
- Ensure 95%+ on-time delivery and client acceptance of all deliverables.
- Produce at least one client case study every six months, highlighting measurable SEO and AI-driven results.
- Act as the primary point of contact and project manager for assigned accounts; listen to client goals, align them with deliverables, and proactively pitch new opportunities.
- Support sales with audits, recommendations, and scope expansions.
- Incorporate GEO/AI insights into every quarterly business review (QBR).
- Lead client meetings with agendas, recaps, and proactive updates; coordinate timelines with Link Building, Paid Media, and other departments.
- Respond to all client messages within 24 business hours.
- Share relevant SEO, AI, and travel industry updates regularly.
- Train and mentor SEO Managers and New Hires on SEO, GEO, and AI best practices.
- Lead internal workshops on AI tools, embedding workflows, and evolving SEO deliverables.
- Contribute to the SEO team’s knowledge base and run at least two GEO/AI training sessions annually.
Requirements
- 5+ years of SEO experience, with strong technical and strategic expertise.
- 3+ years of agency experience managing multiple simultaneous accounts.
- Experience with clients in the Travel industry
- Proven success managing enterprise-level or high-budget accounts.
- Experience leading client communication and strategy discussions.
- Deep understanding of organic search fundamentals: technical SEO, content strategy, and link building, as they relate to Organic and AI performance.
- Curiosity and comfort with emerging AI search trends — eager to test, learn, and teach.
- Strong project management skills and attention to detail.
- A proactive mindset with the ability to educate and influence clients and team members.
- Reliable high-speed internet and comfort with virtual collaboration tools.
- Availability for core work hours around 9a-5p U.S. Central Time.
- Reasonable accommodations provided for qualified individuals with disabilities.
