Integrated Marketing Content Specialist
Avantor
Copywriter
E.L.F. BEAUTY
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $90,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Packaging Copy: Write concise, benefit-driven copy for product labels, boxes, and inserts that aligns with regulatory guidelines and brand tone.
- Digital & Website: Create engaging copy for product pages, landing pages, banners, and other digital assets that support e-commerce performance.
- Email Marketing: Craft subject lines, headlines, and body copy for promotional and lifecycle emails to drive opens, clicks, and conversions.
- Social Media: Collaborate with the social team to develop captions, campaign slogans, and storytelling content for Instagram, TikTok, and more.
- SEO Content: Research and write informative, keyword-optimized blog articles and educational content that improves organic traffic and brand authority.
- AI optimization: Leverage AI tools to streamline high-volume content creation, refining copy to maintain brand voice, accuracy, and creativity.
- Brand Voice: Maintain a consistent tone across all platforms, and help evolve the brand voice as the company grows.
- Collaboration: Work cross-functionally with design, marketing, and product teams to develop concepts, align messaging, and meet project deadlines.
Requirements
- 3-5 years of copywriting experience, preferably in the beauty, skincare, wellness, or lifestyle industries
- Strong portfolio demonstrating a range of copy across packaging, digital, and editorial formats
- Understanding of SEO principles and email marketing best practices
- Excellent grammar, proofreading, and editing skills
- Ability to write in a clear, engaging, and brand-consistent tone
- Detail-oriented, organized, and able to manage multiple projects in a fast-paced environment
