Content Marketing Manager

• Develop and execute marketing communications to efficiently support product launch campaigns and company brand across various communication channels.\n• Assist in creating communication programs that promote the organization and its products and services through various means including blogs and social media, websites, product collateral, logos, or other promotional products.\n• Collaborate with external partners/vendors to execute promotional events and campaigns.\n• Assist in analyzing marketing data to help shape future marketing strategies.\n• Create a global content strategy leveraging Avantor and supplier key messages that will be used to inform marketing campaign and channel strategy across the full marketing funnel from awareness to consideration, interest and conversion.\n• Collaborate with marketing teams and internal Creative Services and external agencies to plan, develop and repurpose engaging content for a variety of online and offline channels.\n• Content types include organic social media, website content, emails, presentations, videos, articles, blogs, infographics, case studies, etc.\n• Maintain a matrix of available content to be easily accessed and updated when needed.\n• Support creation of sales assets like presentations, brochures and digital catalogs.\n• Work across multiple functions including integrated marketing communications, internal Creative Services, strategic marketing, portfolio and sales to ideate and build content.\n• Optimize content according to SEO best practices.\n• Collaborate with marketing analytics to monitor and analyze web traffic and user engagement metrics.\n• Ensure compliance with copyright and data protection laws.\n• Stay up-to-date with industry developments and generate new content ideas.\n• Contribute to the development of integrated marketing communication strategic plans aligned to key initiatives and business objectives utilizing offline and digital omnichannel marketing best practices.\n• Tailor content to target customer segments and value propositions for the most strategic workflows/products/services.\n• Develop messaging and content tailored to key personas, audience segments and channels.\n• Apply knowledge of suppliers and the life sciences industry to leverage the whole of Avantor's solutions and capabilities for measurable results.\n• Provide strategic direction to cross-functional partners including the in-house and external creative services and digital teams.\n• Collaborate with strategic marketing, commercial and portfolio teams to integrate inputs into high-performing campaigns.\n• Monitor and report progress against targets/metrics for overall campaign results.\n• Develop actionable insights to address gaps or resistance.\n• Support concept development, content creation, and design for marketing materials, digital assets, and trade collateral that effectively communicate product value to customers.\n

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