Content Marketing Manager

• Manage editorial calendar, inclusive of product, thought leadership, and video assets, to effectively prioritize content requests across three businesses
• Translate complex and niche topics into compelling stories and adjust style and approach to a variety of formats, verticals, platforms, and audiences
• Leverage internal and external data sources to quickly react to trends and cultural moments
• Monitor thematic landscape and audience opportunities and challenges to identify actionable content that educates and informs, generates interest, and inspires meaningful conversation with buyer personas
• Be familiar with the Corporate Solutions product suite and buyer personas (across Governance, Sustainability, and IR) to support product content planning and development
• Own the end-to-end content development process, including ideation, research, copywriting, fact-checking, producing, and amplifying new content across channels
• Work closely with internal and external subject matter experts, hosting or coordinating discovery calls and leveraging insights to create content
• Partner with enterprise teams, including Communications, Design, and Legal teams, to ensure asset deliverables follow brand voice and compliance guidelines
• Work closely with SEO marketers to ensure copy is optimized for search
• Serve as copywriter and editor for short-form and digital assets and lead copy reviews and edits across long-form assets
• Strive to identify and improve process efficiencies using artificial intelligence (AI) to increase performance and scale delivery
• Provide visibility and awareness of new and available content for use across marketing, business, sales, and account management functions
• Own performance reporting delivered to key marketing and business stakeholders on an ongoing basis to ensure visibility and understanding of key content engagement drivers
• Use data and analytics to recommend new content artifacts or deliverables to increase engagement opportunities

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