Senior Marketing Manager
Turing
Senior Paid Media Manager
Propellic - Travel Marketing
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own strategy, execution, and performance across multi-platform paid media campaigns for travel clients.
- Lead multi-channel paid media campaigns (search, social, programmatic, video/CTV).
- Act as main point of contact for clients, deliver proactive updates, and translate performance into actionable business insights.
- Develop and integrate creative strategies, aligning ad copy, visuals, and formats with audience intent and campaign goals.
- Leverage AI-driven tools (AI Max, predictive bidding, dynamic creative optimization) to enhance speed, accuracy, and performance.
- Proactively test and pilot new platforms, tools, and ad formats—documenting and scaling what works.
- Provide consultative guidance to C-level travel stakeholders, simplifying complex optimization rationales.
- Identify upsell and cross-sell opportunities and support sales in scoping.
- Mentor Paid Media Managers, contribute to internal SOPs, and champion testing frameworks.
- Share case studies, AI learnings, media and creative insights through thought-leadership initiatives.
- Ensure campaigns launched on time with accurate setup, tracking, and testing in place.
Requirements
- 7+ years of paid media experience in an agency or in-house environment, managing high-budget, multi-channel campaigns.
- Strong fluency across Google Ads, Meta, LinkedIn, TikTok, programmatic platforms, and YouTube
- Travel or hospitality experience is highly preferred.
- Demonstrated experience integrating creative strategy into media buying.
- Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting.
- Proven track record of delivering measurable business outcomes (e.g., bookings, revenue growth, CAC efficiency).
- Strong communicator who can simplify complex insights and confidently advise executives.
- A proactive learner and experimenter who stays ahead of industry, AI, and travel marketing trends.
- Eligibility to work in the U.S. or ability to contract internationally.
- Reliable high-speed internet and comfort with virtual collaboration tools.
- Availability for core work hours around 9a-5p U.S. Central Time.
