Propellic - Travel Marketing

Performance Marketing

• Own strategy, execution, and performance across multi-platform paid media campaigns for travel clients.
• Lead multi-channel paid media campaigns (search, social, programmatic, video/CTV).
• Act as main point of contact for clients, deliver proactive updates, and translate performance into actionable business insights.
• Develop and integrate creative strategies, aligning ad copy, visuals, and formats with audience intent and campaign goals.
• Leverage AI-driven tools (AI Max, predictive bidding, dynamic creative optimization) to enhance speed, accuracy, and performance.
• Proactively test and pilot new platforms, tools, and ad formats—documenting and scaling what works.
• Provide consultative guidance to C-level travel stakeholders, simplifying complex optimization rationales.
• Identify upsell and cross-sell opportunities and support sales in scoping.
• Mentor Paid Media Managers, contribute to internal SOPs, and champion testing frameworks.
• Share case studies, AI learnings, media and creative insights through thought-leadership initiatives.
• Ensure campaigns launched on time with accurate setup, tracking, and testing in place.

Senior Paid Media Manager

Growth Marketing

• Develop and execute a comprehensive growth strategy to drive new client acquisition and agency brand visibility; set revenue and sales targets in partnership with leadership.
• Build and iterate on GPT agents, prompt libraries, and AI workflows to personalize, scale, and enhance marketing performance; prototype growth experiments using automation tools (e.g., Make, Zapier, N8N) or lightweight scripting.
• Automate repetitive marketing workflows such as reporting, content repurposing, campaign QA, and CRM enrichment.
• Oversee all internal marketing efforts across digital channels, including content marketing, PR, thought leadership, and website optimization; develop and execute B2B demand generation strategy.
• Optimize HubSpot CRM and marketing automation for lead nurturing, conversion tracking, and sales enablement; develop and maintain internal tools and dashboards.
• Create repeatable playbooks and internal utilities that multiply the productivity of SDR, Paid Media, Creative, and other teams.
• Collaborate with department leads to translate campaign hypotheses into testable, trackable, and scalable experiments; stay on the edge of emerging growth tech and AI trends and integrate new solutions.
• Spearhead the agency’s event strategy, webinars, speaking engagements, whitepapers, and strategic industry relationships to drive business growth.

Senior Paid Media Manager

Head of Growth and Marketing Innovation