
Senior Paid Media Manager
Propellic - Travel Marketing
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead multi-channel paid media campaigns (search, social, programmatic, video/CTV), ensuring strategic approach and flawless execution.
- Own client relationships end-to-end: act as the main point of contact, deliver proactive updates, and translate performance into actionable business insights.
- Develop and integrate creative strategies, aligning ad copy, visuals, and formats with audience intent and campaign goals.
- Leverage AI-driven tools (e.g., AI Max, predictive bidding, dynamic creative optimization) to enhance speed, accuracy, and campaign performance.
- Proactively test and pilot new platforms, tools, and ad formats—documenting and scaling what works.
- Provide consultative guidance to C-level travel stakeholders, simplifying complex optimization rationales.
- Identify upsell and cross-sell opportunities that align with client objectives and support sales in scoping.
- Mentor Paid Media Managers, contribute to internal SOPs, and champion department-wide testing frameworks.
- Share case studies, AI learnings, media and creative insights through Propellic thought-leadership initiatives.
Requirements
- 7+ years of paid media experience in an agency or in-house environment, managing high-budget, multi-channel campaigns.
- Strong fluency across Google Ads, Meta, LinkedIn, TikTok, programmatic platforms, and YouTube.
- Travel or hospitality experience is highly preferred.
- Demonstrated experience integrating creative strategy into media buying, with an understanding of how storytelling and ad formats drive performance.
- Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting; eager to test and scale new innovations.
- Proven track record of delivering measurable business outcomes (e.g., bookings, revenue growth, CAC efficiency).
- Strong communicator who can simplify complex insights and confidently advise executives.
- A proactive learner and experimenter who stays ahead of industry, AI, and travel marketing trends.
- Eligibility to work in the U.S. or ability to contract internationally.
Benefits
- Remote-first flexibility with a high-performing global team.
- Medical, dental, and vision plans + 5 % 401(k) match (US employees).
- Generous PTO, company holidays, and an annual week-long destination company retreat.
- Annual budget for professional development and industry conferences.
- A chance to be a part of a company shaping the future of travel through marketing.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid mediamulti-channel campaignscreative strategyperformance optimizationreportingforecastingstorytellingad formatspredictive biddingdynamic creative optimization
Soft skills
client relationship managementcommunicationmentoringconsultative guidanceproactive learningsimplifying complex insightsleadershipcollaborationstrategic thinkingproblem-solving